• Post category:StudyBullet-9
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Learn Digital Marketing Strategies, B2B, B2C, Search, Keywords, Social Media, Email Marketing

What you will learn

clear understanding of marketing concepts, difference between the traditional and modern marketing methods, mobile

Learn internet marketing, different digital marketing platforms, various digital marketing techniques like email marketing, search engine optimization

Digital marketing training helps in learning techniques that help to build a brand in the market and gain the customer’s trust

The course helps to understand the brand and campaign conversions like filling up the inquiry forms, subscription letters etc

Description

What is Digital Marketing?

Whenever you want to eat at a place or want to go on a vacation, what would you do? You go to Google and search with words like ‘restaurants nearby’ or ‘a place to visit for a couple of days nearby’. And then Google helps you find the right searches so that you can choose something that you like.

All of this is possible just because the businesses that want to get your attention to use digital marketing. Not only being the first name when you search for a restaurant or a holiday destination in your Google search but also constantly reaching out to you with the right content marketing, social media marketing strategy are parts of digital marketing.

The scope of digital marketing is huge. And if you start learning about it, you would see that you would need at least a year to have a fundamental grip over digital marketing.


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We thought about this and tried to distill the most valuable information from digital marketing, so that, we can create a course that would be utterly valuable to you.

The course you have been looking at now is an exclusive course on digital marketing. Rarely, you would find a digital marketing course that goes so deep into the concepts of SMM, SEO, Google Adwords, Google Analytics, Content Marketing, etc

Which Skills will you learn in this Digitial Marketing Course?

You will learn a ton. We’re highlighting here the most relevant ones –

  • Social Media Marketing: If you look out, you would see almost all businesses now understand the value of social media marketing and how it catapults a business from a mere newbie to a giant contributor to the marketplace. You will learn SMM incomplete details in this course.
  • SEO: SEO is a vast subject. In this digital marketing certification course, you would learn how to look at your content with the expertise of an SEO expert. And you would also learn SEO page optimization that will help you rank well on Google.
  • YouTube, Instagram, LinkedIn, Pinterest Marketing: Generally understanding social media marketing and understanding each social media with deep focus are completely different things. And you will learn both in this course.
  • Google Adwords: You will learn to use Google Adwords to your advantage. And you will also learn how to use Google analytics in detail.
English
language

Content

Digital Marketing Case Study #1

Introduction to Case Study
Digital Marketing Definition
Company Overview
Vision and Mission Statement
Services Offered
Company Objective
Company Key Observations
Digital Marketing Strategy
Digital Marketing Campaign Ethos
Geo-Assessment Profile
Digital Marketing Audit
PESTLE Analysis
SWOT Analysis
DM Process
DM Process Goals
DM Process Channels
DM Channels FB
DM Channels Twitter
DM Channels LinkedIn
DM Channels Google+
DM Channels YouTube
DM Implementation
DM Implementation Channels
Implementation Channels Twitter
Implementation Channels LinkedIn
Implementation Channels YouTube
Implementation Channels Pinterest
Implementation Channels Insta Snap
Process Analyze

Digital Marketing Case Study #2

Introduction to Study
Digital Marketing Definition
Company Overview
Company Vision and Mission
Company IRIC Mileposts and Services Offerings
Company Objective
Company Key Observations
Company Digital Marketing Strategy
Pre Digital Marketing Campaign Ethos
PDMCE Geo-Assessment Profile
PDMCE Digital Marketing Audit
PDMCE PESTLE Analysis
PDMCE SWOT Analysis
Process and Advertise
Process Opp and Challenges
Process Opp Mobile World
Process Opp Opportunities
Process Optimize and App Development
Mobile Optimized Websites
Mobile Optimized Websites Continue
Introduction to Advertise
Mobile Advertising
Proximity Marketing
SMS Marketing
Analyze