Master the Fundamentals of Digital Marketing: From SEO to Social Media, Content to Email, and More!
What you will learn
Understand marketing basics – 4Ps(Product, Price, Place, Promotion), STP – and their application in the digital marketing realm.
Compare and contrast traditional marketing with digital marketing, understanding the advantages of the latter and its impact on the marketing mix.
Comprehend various types of digital marketing media, their uses, and how to effectively build a digital marketing funnel to convert prospects into customers.
Gain proficiency in key online advertising channels including social media marketing, SEO/SEM, and email, content, and mobile marketing tactics.
Description
Our Digital Marketing Course for Beginners introduces the exciting world of marketing and digital marketing, designed for those just starting or wishing to build foundational skills. This comprehensive course covers a broad array of topics from understanding what marketing is, to delving into the concepts of the 4Ps (Product, Price, Place, Promotion) and STP (Segmentation, Targeting, Positioning).
You’ll gain an in-depth understanding of what digital marketing is and why it’s pivotal in today’s fast-paced digital world, with a focus on the differences and synergies between traditional and digital marketing.
The course dives into the Digital Marketing mix, exploring various strategies and tools that create an effective digital marketing ecosystem. You will get to understand the different digital marketing media types and the critical steps in the Digital Marketing funnel.
Key modules of the course include ‘Online Advertising’, where you will learn how to effectively reach and engage your audience online; ‘Social Advertising and Social Media Marketing (SMM)’, where you will learn to harness the power of social media to drive engagement and conversions; ‘Search Engine Optimization (SEO) and Search Engine Marketing (SEM)’, where you will learn the tactics to improve website visibility and drive quality traffic.
Additionally, we delve into ‘Content Marketing’, teaching you how to create and distribute valuable content to attract and retain an audience; ‘Email Marketing’, a powerful tool for building customer relationships, and ‘Mobile Marketing’, an essential strategy in the era of smartphones.
By the end of the course, you’ll be equipped with a solid foundation in digital marketing, ready to create and implement comprehensive digital marketing strategies tailored to any business needs.
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