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ChatGPT and Generative AI in Business, Management, Marketing by MTF Institute

What you will learn

Master ChatGPT Integration: Acquire the skills to seamlessly integrate ChatGPT into the product management workflow, from ideation to strategic planning.

Refine AI-Generated Deliverables: Hone the art of critically reviewing and refining AI-generated deliverables, ensuring they align with strategic objectives.

Apply the knowledge gained throughout the course in a hands-on capstone project, creating a personalized Product Management Portfolio using ChatGPT.

Craft Comprehensive Deliverables including Product Vision Boards, Business Model Canvases, Kano Models, and Porter’s Five Forces with the assistance of ChatGPT.

Learn to write effective prompts and refine the results for a powerful feature prioritization using the Kano Model.


Welcome to course ChatGPT and Generative AI in Business, Management, Marketing by MTF Institute

Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry, and resident of the incubator “The Fintech House of Portugal”.

MTF is present in 208 countries and has been chosen by more than 380,000 students.

Accelerate the time to market and quality of your Product Management Deliverable with our course

Unlock the Potential of AI in Product Management: A Comprehensive Journey

ChatGPT Account Creation

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  • Account Creation: Understand the process of setting up your ChatGPT account, ensuring you’re ready to harness the power of this revolutionary language model.

ChatGPT Prompting Framework: Crafting the Foundation

  • General ChatGPT Prompt Structure Template custom developed for Product Management: Develop a solid understanding of the fundamental structure of reuseable and extensible ChatGPT Prompt Structure Template custom developed for Product Management that drives effective prompts for Product Management deliverables in ChatGPT.
  • Sample Prompt Structures from Product Management: Explore real-world examples, gaining insights into crafting prompts for various Product Management Frameworks and models.

Product Vision Board: Unleashing Creativity with ChatGPT

  • Utilizing Sample Prompt Structure: Witness the practical application of the sample prompt structure to generate a compelling draft version of Product Vision Board.
  • Review and Refinement: Learn the art of critical review and refinement, ensuring your vision board aligns with strategic goals.

Business Model Canvas: Streamlining Strategy Generation

  • Writing ChatGPT Prompt for Business Model Canvas: Develop effective prompts for generating a detailed Business Model Canvas using ChatGPT.
  • Generating and Reviewing: Witness the power of AI in action as you generate and review a sample Business Model Canvas, refining it for strategic clarity.

Kano Model: Elevating Product Features with AI Assistance

  • Crafting Kano Model Prompts: Learn to write prompts that guide ChatGPT in generating a sample Kano Model, prioritizing product features effectively.
  • Critical Review: Understand the importance of critical review and refinement in optimizing the results from ChatGPT.

Porter’s Five Forces Model: Advanced Strategic Analysis

  • Writing ChatGPT Prompt for Porter’s Five Forces Model: Dive into the complexities of strategic analysis with effective prompts for generating a Porter’s Five Forces Model.

Who Can Benefit from this Course?

  • Product Managers and Owners: Enhance your strategic thinking, streamline and craft your deliverables with AI assistance.
  • Entrepreneurs: Leverage ChatGPT to refine your product strategies and create compelling business models.
  • Aspiring Product Professionals: Gain a competitive edge by integrating AI seamlessly into your skill set and develop your first draft Product Managment Portfolio in less than a month to showcase your potential employers.

Why Enroll in this Course?

  • Practical Skills: Acquire tangible skills that can be immediately applied in your product management role.
  • Cutting-Edge Knowledge: Stay ahead in the field by exploring the intersection of AI and product management.
  • Hands-On Experience: Engage in real-world exercises, refining your abilities to integrate AI in strategic decision-making.

Join the AI-Powered Future of Product Management

  • Instructor Guidance: Benefit from the expertise of a seasoned Product Management Coach, guiding you through the nuances of AI integration.
  • Networking Opportunities: Connect with a community of like-minded professionals, fostering collaboration and knowledge exchange.



Welcome to MTF
Onboarding to learning process
Course Introduction
Course Agenda – Build Product Management Poftfolio using chatGPT
Instructor Introduction

ChatGPT and Generative AI in Business, Management, Marketing

ChatGPT and Generative AI: Revolutionizing Business, Management, and Marketing
ChatGPT and Generative AI in Business
ChatGPT and Generative AI in Marketing
ChatGPT and Generative AI in Management
ChatGPT and Generative AI in Product Development
Examples of prompts for business, marketing, management

ChatGPT account creation

ChatGPT account creation

ChatGPT Prompting Framework

Prompting Framework
What is Product Vision Board

Generate Business Model Canvas using ChatGPT

Generate Business Model Canvas using ChatGPT

Generate Kano Model using ChatGPT

Generate Kano Model using ChatGPT

Generate Porter’s Five Forces Model using ChatGPT

What is Porter Five Force Model
Write ChatGPT Prompt for Porter’s Five Forces Model

Interactive Part, Next Steps and Answers to Questions

Interactive Part
Congratulations with course finishing
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