• Post category:StudyBullet-13
  • Reading time:5 mins read


What Is It and What Do You Need to Do?

What you will learn

Discover what the world of Marketing entails

Learn what Marketing Communications is

Explore the importance of strategy when Marketing

Detail the Marketing activities you currently do

Acquire an understanding of how branding relates to Marketing

Learn what advertising and market research are

Discover what the vast world of public relations is

Explore the ways you can market using digital means

Understand the creative and technical skills, and production pieces, needed in Marketing

Description

If you have a hobby, side hustle, small business, or nonprofit that you need to promote, but aren’t quite sure what Marketing is all about, this course will show you all the options out there to market your product or service!

WHAT WILL YOU LEARN?

I have specialized in starting and leading marketing departments for over 2 decades, finding the right Marketing solutions that fit the needs of the organization. You’ll learn the first step to do this for your own Marketing venture – what the vast world of Marketing has to promote what you’re doing!

You’ll learn about the 5 main sections of Marketing Communications AND the total 33 subareas! Some of the things you’ll learn are:

  • What the world of Marketing entails
  • What Marketing Communications is
  • The importance of strategy when Marketing
  • The Marketing activities you currently do
  • How branding relates to Marketing
  • What advertising and market research are
  • What the vast world of public relations is
  • The ways you can market using digital means
  • The creative and technical skills, and production pieces, in Marketing

Through our course activity, you’ll learn about each option and by the end of the course you’ll have a chart that you’ve filled out so you can see what you’re already doing and have ideas on what you might want to do in the future.


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IS THIS COURSE FOR YOU?

Yes! This course is for anyone who needs to market anything. All you need is provided – just download the course activity and you’re ready to grow in your understanding of what’s out there to help you market your product or service!

LET’S GET STARTED!

I hope to hear about your current marketing efforts and what else you’d like to learn after finding new ways to market! If you have any questions or feedback, please send them my way and I’ll get back to you.

English
language

Content

Laying the Foundation

Introduction
What is Marketing?
What is MarCom?

All You Can Do With Marketing Communications

What Part Does Strategy Play?
Course Activity: What Marketing Do You Do?
What is Branding?
What is Marketing in MarCom?
What is Public Relations?
What is Digital?
What is Internal Agency?

Conclusion

What’s Next?