Professional Certificate in Marketing and Advertising by MTF Institute
What you will learn
Introduction to Marketing Management
Principles of marketing management effectiveness
Target market analysis
Segmentation and positioning
Marketing Management and ะกontrol
Advertising strategies
Introduction to advertising and its essence, and its types
Methods of advertising budget planning
English
language
Content
Introduction
Welcome to MTF
Onboarding to learning process
Marketing Management
Intro to Marketing Management
Principles of marketing management effectiveness
Target market analysis
Segmentation and positioning
Development of a marketing package
Pricing
Distribution and promotion
Management and Control
Advertising Management
Introduction
Advertising Strategy
Advertising Budget
Evaluation of the Effectiveness
Media Planning
Advertising Models
Advertising Agencies
Role of Marketing Business Partner
Marketing Manager Business Partner Functionality
The Essential Role of Market and Customer Analysis Frameworks
Price Management Frameworks for the Marketing Manager Business Partner
Porter’s Five Forces: A Marketing Manager Business Partner’s Strategic Tool
Blue Ocean Strategy for the Marketing Manager Business Partner
Interactive Part, Next Steps and Answers to Questions
Interactive Part
Congratulations with course finishing
Lets continue your learning with full size MBA program