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Professional Certificate in Marketing and Advertising by MTF Institute

What you will learn

Introduction to Marketing Management

Principles of marketing management effectiveness

Target market analysis

Segmentation and positioning

Marketing Management and Π‘ontrol

Advertising strategies

Introduction to advertising and its essence, and its types

Methods of advertising budget planning

English
language

Content


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Introduction

Welcome to MTF
Onboarding to learning process

Marketing Management

Intro to Marketing Management
Principles of marketing management effectiveness
Target market analysis
Segmentation and positioning
Development of a marketing package
Pricing
Distribution and promotion
Management and Control

Advertising Management

Introduction
Advertising Strategy
Advertising Budget
Evaluation of the Effectiveness
Media Planning
Advertising Models
Advertising Agencies

Role of Marketing Business Partner

Marketing Manager Business Partner Functionality
The Essential Role of Market and Customer Analysis Frameworks
Price Management Frameworks for the Marketing Manager Business Partner
Porter’s Five Forces: A Marketing Manager Business Partner’s Strategic Tool
Blue Ocean Strategy for the Marketing Manager Business Partner

Interactive Part, Next Steps and Answers to Questions

Interactive Part
Congratulations with course finishing
Lets continue your learning with full size MBA program