For all the departments

What you will learn

Create interesting corporate stories

Describe key types of stories

Describe crucial elements in a story

Explain various chemicals released in brain

Description

What is corporate storytelling?

Corporate storytelling also known as business storytelling is the practice of applying narrative techniques to business practices. You can use it to convey company values, inspire emotion and create personal connections within the company or outside the company. It can appear in many formats, including advertisements, business proposals, presentations, training and development, employee motivation, sales and blog content.


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Why is corporate storytelling important?

  • Improves communication
  • Increases engagement
  • Better rapport building
  • Makes information memorable

If you learn common corporate storytelling techniques, you can apply them effectively to different work situations in a corporate environment. In this course, we define corporate storytelling, explain why it’s important, list a few corporate storytelling techniques, discuss what elements to include in corporate storytelling and provide some useful tips to consider regarding corporate storytelling. If you learn common corporate storytelling techniques, you can apply them effectively to different work situations in a corporate environment. In this course, we define corporate storytelling, explain why it’s important, list a few corporate storytelling techniques, discuss what elements to include in corporate storytelling and provide some useful tips to consider regarding corporate storytelling. If you learn common corporate storytelling techniques, you can apply them effectively to different work situations in a corporate environment. In this course, we define corporate storytelling, explain why it’s important, list a few corporate storytelling techniques, discuss what elements to include in corporate storytelling and provide some useful tips to consider regarding corporate storytelling.

English
language

Content

Introduction to Storytelling

Importance of Storytelling
Corporate Storytelling
Common myths
Tools
Types of stories
Crucial elements
Chemical effects
Skills required

How to Engage the audience

How to start or end a story
7Cs of Communication
Creative techniques
Power of 3
Rapport building