Details about Global Strategy & Management

What you will learn

Reasons to Go Global

How To Prioritize Across World’s Market

How To Design Entry Strategies

How To Manage Global Resources


For now, in the upcoming metaverse era, the global economic environment has seen tremendous changes, the most significant is the rise of emerging countries. The share of global GDP accounted for by developed nations such as the United States, Japan, and European countries has dropped from almost 60 % in 2010 to about 50 % in 2020.

From future estimation, economists can predict that this share will fall to around 40 % by 2030. Meanwhile, emerging countries such as China, India, and Brazil are increasing their market presence. In terms of population, the picture of a global economy centering on developed nations, in which those countries that represent 10 % of the population generate 90 % of the wealth, will decrease and totally disappearing. It is becoming increasingly important for global companies to develop business strategies to adapt to this new era.

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This course systematically summarizes the business strategies of global organizations and companies that are addressing the rise of emerging countries and also, instead of a narrow discussion of how overseas businesses differ from domestic businesses, this course focuses on the concept of an overall business strategy for an enterprise that aims to become a true global company drawing on all of its management resources.



Globalization Contextual

Global Company Defining
Reasons to Go Global
Three Categories of Global Economy

Market Presence at Global Scale

Pick All or Some
Set Priorities Across Country Markets
Beachhead Strategy
Guidelines for Joint Venture’s Success
Managing Global Consistency & Local Adaptation