Raise your email game, with 38 video lessons (hacks) and 7 downloadable resources
What you will learn
Understanding the benefits and problems of email marketing
The types of emails you can send out
The formula and secret sauce for email marketing success
How to get more email opens
How to get more link click-throughs
Email strategy basics
How to attract more signups
How to structure emails for impact
Using the power of influence and emotion
Writing and condensing copy
How to format your copy to get attention
How to design the perfect email
The power of imagery
Pre-send checks and tests, to ensure your emails are awesome
English
language
Content
Intro
Welcome to Create better emails
Create better emails (101-page ebook)
Fundamentals
The problems with email
The benefits of email
The anatomy of an email
The 5 types of email
Email marketing jargon buster (35-page guide)
Success
Email success formula
The secret sauce
Don’t copy your competitors
How to get more opens
How to increase email open rates (one-page PDF)
How to get more clicks
How to increase email click rates (one-page PDF)
WIIFM?
Start with why
What does success look like?
Send campaigns not emails
Incentivise signups
Content
Make it flow
Create scannable content
The glance test
The fold line
The inverted pyramid
White space
The 60:40 rule
Copy
Emotions drive actions
Emotions drive actions (example)
Emotional triggers
The power of influence
Perspectives
Write with your eraser
Break it down
Condensing copy
Condensing copy (example)
Expanding copy
Fonts and font sizing
Design
How to design the perfect email (infographic)
Fortune favours the brave
I like big butt(on)s
Holding out for a hero
Make it pop with a GIF
Images off
Email design review (37-page deep dive)
Email pre-send checklist (infographic)
Make it flow