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Master the Six Key Steps for Developing an Effective Digital Marketing Strategy

What you will learn

How to create a comprehensive digital marketing strategy for your project

What is a digital marketing strategy and its main types?

Techniques for assessing the target market and competitive analysis

Strategies for comprehending market positioning and potential avenues for growth

Methods for pinpointing and analyzing the target audience

Tactics for understanding consumer behavior and needs

The idea and different types of brand positioning

How to create a compelling unique selling proposition

What is a marketing mix? Classic and extended marketing mix models

4Cs, 4Rs, 3i, SIVA marketing mix models

Varieties of marketing communication channels and strategies for their selection

What is an omnichannel marketing, its benetits and difference from multichannel marketing

Insight into marketing budgeting and evaluating the outcomes of marketing endeavors

Main marketing metrics and their meaning


Are you ready to unlock the secrets to success in the ever-evolving landscape of digital marketing?

In today’s fast-paced world, having a strong digital marketing strategy is paramount to the success of any business or brand. Digital marketing has revolutionized the way businesses connect with their audience.

From social media to search engine optimization, email marketing to content creation, the possibilities are endless. But with so many tools and tactics at your disposal, it’s easy to feel overwhelmed. That’s where this course comes in.

Whether you’re a seasoned marketer looking to sharpen your skills or a newcomer eager to dive into the world of digital marketing, this course is designed just for you. We’ll take you on a journey through the fundamentals of digital marketing and empower you to craft a winning digital marketing strategy that drives results.

This course isn’t just about theory – it’s a 3.5-hour practical guide that covers SIX KEY STEPS IN DEVELOPING DIGITAL MARKETING STRATEGIES:

Step one: competitive analysis and target market selection. You will practically define the strengths, weaknesses, opportunities, and threats posed by your competitors, analyze the market, and divide it into segments.

Step two: target audience analysis. By completing this block, you will have a portrait of your target audience, including their demographics, and psychographic characteristics, as well as their needs and pain points, which will help you identify triggers that influence purchasing decisions.

Step three: defining brand or product uniqueness. After this step, you will know your product’s features and benefits that distinguish it from competitors and develop your own unique selling proposition.

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Step four: marketing mix development. By completing this section, you will have defined a marketing mix for your product as well as tried different marketing mix approaches.

Step five: strategic marketing channel choice. During this step, you will identify relevant communication channels for your product and build an omnichannel way to reach your target audience.

Step six: budgeting, analyzing, and measuring results. After completing this stage, you will know what KPIs to use for analyzing your performance, understand how the marketing budget is formed, and how to forecast your ROMI.


  • SkillsBooster Academy team has over 15 years of experience in digital marketing and education. Over 600,000 specialists worldwide have enrolled in their online courses and changed their lives.
  • Yuliia Besedina is an expert practitioner in the field of commerce and marketing, with more than 20 years of experience on different levels of strategy building. She built marketing strategies for LG, HUAWEI, and SAMSUNG Electronics and founded the Marketing ART agency, which helps businesses build their marketing strategies.
  • The content of the course was made with assistance from Iryna Keush and Iryna Yapar, senior marketing managers who worked for such brands as Mondelez, Vodafone, Coca-Cola, Skyworth, Midea, and others.


  • Theory: 3.5+ hours of lectures with plenty of real-world examples. Lessons range from 3 to 15 minutes and are easy to follow.
  • Practice Materials: quizzes, checklists, PDFs, templates, and tasks to make the course more interactive and valuable.
  • Feedback and recommendations: We will check all the assignments you provide us and let you know what we think about them and how they could be improved.
  • 24/7 expert support: If you have any questions, we will always be willing to answer them.
  • Lifetime access to the course and all future updates.
  • Udemy certificate for completion.


This course comes with a 30-day money-back guarantee.

Ready to elevate your digital marketing skills and transform your marketing strategies? Enroll now and take the first step towards mastering the art of digital marketing!




Introduction to the Course

Marketing Strategy Understanding

Overview of Basic Terms
Role of Marketing Strategy in a Competitive Environment
How to Study on Udemy Effectively
Types of Marketing Strategies: Basic Marketing Strategies
Types of Marketing Strategies: Growth Marketing Strategies
Types of Marketing Strategies: Competitive Marketing Strategies
Quiz 1

Comprehensive Algorithm of Marketing Strategy Development

Developing and Implementing Your Own Marketing Strategy Step by Step

Target Market Selection and Competitive Analysis

Why Is It Important to Know Your Competitors? Different Types of Competitors
Competitive Analysis
Understanding Your Market Position and Growth Opportunities

Target Audience Understandıng

Importance of Knowing Your Target Audience
Types of Target Audiences
Target Audience Analysis
Where Can We Get Data to Analyze the Target Audience?
Understanding Consumer Behavior and Needs

Defining Brand Uniqueness

Brand Positioning
Components of Brand Positioning
Creating a Unique Selling Proposition

Marketing Mix Development

Marketing Mix: Definition and Models
Components of the Classic and Extended Marketing Mix Models
Components of the 4Сs Marketing Mix Model for Developing a Marketing Strategy
Components of the 4Rs Marketing Mix Model for Developing a Marketing Strategy
Components of the 3i Marketing Mix Model for Developing a Marketing Strategy
Components of the SIVA Marketing Mix Model for Developing a Marketing Strategy

Marketing Communication Channels

Overview of Marketing Communication Channels
How to Choose the Best Communication Channels for Your Marketing Campaign
Developing Omnichannel Campaigns for Maximum Impact

Budgeting, Analysing and Measuring Results

Why Marketing Metrics Are Important
Overview of Major Marketing Metrics
ROMI Forecasting

Final section

More Tips and Lifehacks for Creating a Marketing Strategy
Course Recap
How to Leave a Course Review
How to Get a Certificate