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Created by The Storyboard Initiative

What you will learn

Marketing

Digital Marketing

Consumer Marketing

Description

The Storyboard Initiative presents our Introduction to Marketing course, an introductory course that focuses on the basics and essentials of marketing. We cover a wide range of topics relating to marketing, from the marketing mix to color theory, go into the essentials and format of a marketing plan, and cover topics related to digital marketing in the modern world.

English

Language

Content

Introduction to Marketing and Consumer Data

Introduction to Marketing

Gathering and Implementing Consumer Data

Intro to Marketing Quiz

Marketing Mix and Marketing Methods

Marketing Mix

Promotion

Place

Methods of Marketing Research

Marketing Mix and Marketing Methods Quiz

Marketing Assessments and Implementing Market Research

Internal Assessments


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External Assessments

Implementing Market Research

Organization Assessments and Implementing Research

Marketing Plans, Budgets, and Technology

Introduction to Marketing Plans

Market Segmentation

Marketing Budgets

Introduction to Digital Marketing

Marketing Plans and Digital Marketing Quiz

SEO Marketing, Physical Sales, and Color

SEO Marketing

Salespeople

Door-to-Door Sales

Color in Marketing

Section 3 Review