• Post category:StudyBullet-4
  • Reading time:5 mins read




Master the art of Advertising on YouTube! Learn Profitable YouTube Ads Marketing Strategies for Your Online Business

What you will learn

 

You’ll learn how to craft your first Youtube Ads Campaign

 

You’ll learn why YouTube offers such a good Advertising opportunity

 

You’ll learn how to navigate Youtube Analytics and understand YouTube metrics

 

You’ll learn how I was able to obtain a CPV of 0.004€ and a CPM of 0.60€ with YouTube Ads

Description

If you’re not marketing on YouTube yet, it’s time to get started. With more than 2 billion active users, there’s never been a better time to get your business on the world’s second-most popular social media platform and reach a new audience.

YouTube is also the world’s second-largest search engine, right after Google, which makes it fertile ground for free organic marketing.

Between Facebook, Youtube, Instagram, Twitter, Linkedin, and all the other social platforms, it’s hard to know where you should invest your time. While it’s never bad to be present on all platforms, setting up a YouTube channel for your business should be your top priority.

Why? Video dominates social media, and YouTube is the largest platform entirely dedicated to it.

The number of marketers and consumers already using the platform speaks to its power. Oberlo found that 8 out of 10 marketers consider YouTube to be the most effective video marketing platform.

Likewise, of its 2 billion users, Google found that 90% of people use YouTube to discover new products.

Surprisingly, YouTube is a relatively untapped platform for small businesses. Only 9% of small businesses have signed up for it, which suggests there’s still plenty of space left for your business.


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  • YouTube is the second largest search engine in the world

  • YouTube is used by 55% of marketers

  • People watch over 1 billion hours of YouTube video content each day

  • YouTube is available in over 100 countries and 80 languages

  • Over 500 hours of video content is uploaded to YouTube every minute

  • Views on videos targeted at “beginners” increased 50% in 2020

  • YouTube is the most widely used social platform among US adults

  • YouTube generated over $5 billion in advertising revenue in Q3 2020

    Source: Sproutsocial

 

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month.

If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey.

But let’s be upfront: YouTube ads aren’t the most intuitive part of your social media advertising strategy.

Rest assured that taking a bit of extra time to learn the fundamentals now is going to pay off in your ROI later.

 

English
language

Content

Why Youtube is the Best Platform to Advertise On in 2021

Youtube Ads Masterclass Introduction
Youtube Ads Stats (Part 1)
Youtube Ads Stats (Part 2)
Why Youtube is the Best Platform to Advertise On (in my opinion)

Youtube Ads 101

Step 1. Upload your advertising video on YouTube
Choosing the Video Ad Type
Step 2. Create a new Google Ads campaign
Step 3. Customize your campaign
Networks and Locations
Choose your Target Audience
Choose your Inventory Type
Step 6. Select your ideal Ad Placement
Step 8. Customize your YouTube video ad

Youtube Ads Bonus Tips

Youtube analytics
How to get a CPV of 0.004$