Differentiate your Sales Engineering Engagements to Win Better and Win More with Hand-Drawn Visuals
What you will learn
Harness the unique connection hand-drawn sketching has, to help you succeed as a Sales Engineer in your Presales efforts.
Develop your ability to communicate information in a way that will make it more likely to be understood, remembered, and acted upon.
Collaborate, connect with, and convince your customers by communicating ideas and concepts simply, quickly, and memorably.
Differentiate yourself from your competition, by visualising actionable outcomes you want your customers to take with you.
Make complex concepts and solutions simpler, in a unique, honest, and authentic way.
Identify what makes Hand-Drawn Visual Communication effective with Customers – and how you can harness that in your day to day.
Learn and practice some Basic Visual Elements, and then Combine them to make engaging and business relevant visuals with your clients.
Explore how you might integrate business-relevant Visuals into your future Sales Engineering engagements.
Description
Whether you’re trying to illustrate a concept, clarify a point, or engage your audience in a differentiated way, Hand-Drawn Visual Communication can help you achieve your Sales Engineering goals with elegance and flair.
Join me as I help you:
- Further Increase your emotional connections with your clients and stakeholders.
- Enhance your ability to persuade and influence.
- Differentiate yourself from your competitors.
- Simplify ideas to make them even more understandable and relatable.
- Help build even more trust and credibility, and create a much stronger shared experience and sense of purpose together with your clients.
All through the medium of Hand-Drawn Visual Communication!
Together we’ll:
- Harness the unique connection hand-drawn sketching has, to help you succeed as a Sales Engineer in your Presales efforts.
- Develop your ability to communicate information in a way that will make it more likely to be understood, remembered, and acted upon.
- Collaborate, connect with, and convince your customers by communicating ideas and concepts simply, quickly, and memorably.
- Differentiate yourself from your competition, by visualising actionable outcomes you want your customers to take with you.
- Make complex concepts and solutions simpler, in a unique, honest, and authentic way.
- Identify what makes Hand-Drawn Visual Communication effective with Customers – and how you can harness that in your day to day.
- Learn and practice some Basic Visual Elements.
- Combine Basic Visual Elements to make engaging and business relevant visuals with your clients.
- Explore how you might integrate business-relevant Visuals into your future Sales Engineering engagements.
English
language
Content
Differentiated Outcomes for your Sales Engineering opportunities
Introduction to Visual Communication for Sales Engineering
Artificial Intelligence, Authenticity and your Personal Touch
Keeping things simple – How to Make Tea!
Hand-drawn visuals in your customer engagements?
Why are Hand-Drawn Visuals more memorable than just text?
Uncovering Visual Communication’s Business Value for Sales Engineering
Sketching & Reflecting Together
Visual Communication in a Business Context
Basic Visual Communication Elements
Primary Value of the Basics
The magic and simplicity of Visual Communication with Customers
The Best Explanation Wins!
Factors that make it more challenging and simpler to succeed
Mastering People, Colours and Shading
Engaging the Eye with Problem, Innovation & Result!
The Value of Planning and Templates
What can make drawing easier?
What can make drawing difficult?
What can add additional layers of meaning and evoke emotions in your audience?
What can help avoid premature pen burnout and bring depth to your 2D Visuals?
Practicing, Reflecting and Differentiating to Sell More and Better.
Bringing it all together – Live Sketching together
Reflections on Live Sketching and Co-Creation
Where to Next? Differentiate to Sell More and Better!