Learn 5 key indicators to assess the attractiveness of a market for your product or service
What you will learn
Understand and apply a market research methodology based around 5 key indicators (industry, user, competitor, trends).
Assess the overall health of an industry by looking at the current size, the growth rate, potential market shar, barriers to enter/exit, etc.
Identify which customer segments to target by looking at purchase behaviors, customer needs, frustrations, value, customer bargaining power, etc.
Assess the level of competitiveness in the market by looking at market fragmentation, available substitutes, ability to differentiate, USPs, etc.
Study the power of suppliers by looking at their size, their bargaining power, the availability of substitutes, etc.
Identify large scale trends that can potentially impact the market and your product (technology, regulations and sustainability).
Acquire practical insights through use cases on competition benchmarking and market trends analysis.
Apply your newly acquired market research skills to a fun and engaging project
English
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