Learn the basics of the Mixpanel platform so you can answer questions on user engagement, retention, and feature usage.

What you will learn

The basics of Mixpanel, a popular web-analytics tool

How event-tracking works

How to answer product analytics questions using event data

Description

Mixpanel is a popular product analytics solution used by analysts and product managers around the world.

In this short but informative course you will learn the basics of the Mixpanel platform.

In this course I cover the following topics:

  • What is Mixpanel?
  • What is event data?
  • How much will Mixpanel cost your business?
  • How to navigate in Mixpanel
  • I do a deep dive into 3 Mixpanel reports
  • Test your knowledge of event data

Let’s get started!

Why you should learn from me?


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I have over 6 years of experience working with Mixpanel both as an entrepreneur and Director of Analytics at a large hi-tech company.

I was responsible for implementing Mixpanel at my previous company and training analysts and product managers on how to best use Mixpanel.

I’ve written extensively about event data, product analytics and tools like Mixpanel on my site, ProjectBI.

This is my second Udemy course for analysts. My first course has over 3,000 students.

Enjoy the course.

English
language

Content

Introduction

Introduction
What is Mixpanel?
What is event-based data?
How is event data sent to Mixpanel?

Mixpanel Basics

Mixpanel’s Pricing & Business Model
The Mixpanel Interface

Mixpanel Reports

The Live View Report
The Insights Report
The Funnels Report