How to build a profitable Fashion brand customers will love.

What you will learn

How to build a super brand that customers will love.

Brand Marketing for Fashion & Beauty Businesses

Description

How do the most loved brands stand out? What keeps their customers reining up outside their store? What makes people come back over and over again? Brands can be complex and building your own from scratch can be tough, however there is a playbook that the most successful brands in the world adhere to and you can learn that in this course. Building a brand that your customers will love is critical for long term success and stability. In this course we take you through several case studies where we look at how some of the worlds best brands do it. We help you understand how to understand and engage your audience in the most impactful and revenue driving way. We walk you through the keys to building messaging that speaks to your audience and also building a stunning brand identity. Our courses empower Fashion Creatives to generate more income and scale through Marketing, Brand Strategy, Web & E-Commerce learning. Our courses are designed to be completed over a period of time and are all self-paced so you can fit sessions in whenever suits you.


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  • The ingredients of a Super Brand
  • Who is You Customer?
  • Brand Messaging
  • Brand Voice and personality
  • Brand Identity, logo and brand kit creation
English
language

Content

Introduction
Introduction
Module 1: Building a brand customers will love
How To Build A Super Brand
Module 2: Defining your customer profile and the problem your brand solves.
Who is your customer?
Positioning Your Brand
Module 3: Brand Messaging & Identity
Brand Messaging, Brand Values, Tone of Voice & Personality.
Brand Identity: Logos, typography, imagery and colour palettes.
Further Reading
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