An overview of search engine optimization for company executives looking to gain more traffic to their website

What you will learn

An overview of the importance of SEO

Insight into the complexities of search marketing

An understanding of what Executives need for their company’s website to succeed

A direction on how to improve SEO


We developed this Executive Guide Overview for marketing managers and professionals who aren’t involved in the day-to-day of SEO but require a background in the scope of SEO initiatives. This presentation is taken directly from the full SEO Training Course in our membership program.

In this course, we will cover a few topics that we believe are essential for any executive or manager:

1. What is Search Engine Optimization?

2. SEO Concepts

3. Meet the Search Engines

4. Content for SEO

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It is essential that every company have an understanding of what SEO is and how to implement it. The primary objective of any marketing initiative is to drive traffic, but often times we find that many businesses simply lack the understanding of how impactful SEO can be for their bottom line.

Presented by world-renowned expert and the father of SEO himself, Bruce Clay, this overview can also serve as an introductory lesson to the complexities of SEO. We know there are many frustrated SEO teams out there trying to convey the message to upper management about how important SEO is for their business, so we hope this can serve as a guided solution for your direct reports.

As Bruce Clay has said, “CMOs and other top executives need to be SEO advocates within their organizations. Without an understanding of what it takes, the boss will not be able to make crucial decisions that support a website’s organic search success.”

We hope this SEO course can serve as a foundation of further growth and development for your company.

Thank you and we look forward to teaching you!




Introduction from Bruce Clay

What is Search Engine Optimization?

What is Search Engine Optimization?
Search Facts
Click-Through Rates

SEO Concepts

Least Imperfect
“Normal” Distribution Curve
Associated Words
Query Intent

Meet The Search Engines

How A Search Engine Looks At Your Website
Spidering Sequences and Scheduling
The Index

Content for SEO

Writing Content for SEO
Duplication Dangers

Wrap Up

Thank you for watching!