• Post category:StudyBullet-17
  • Reading time:5 mins read

Create a Sustainable Brand Concept
Understand the trends, define your target market, research on your competition, define what makes your business unique!

What you will learn

perform professional marketing research

set a unique brand concept

understand today’s emerging trends

discover your strengths and weaknesses

define your unique differentiating factor

Description

In the dynamic world of marketing, your brand’s concept is the nucleus that fuels its identity, design, and the overall customer experience. It’s the essence that sets you apart from the competition and captivates your audience.

But, how do you create a sustainable and original brand concept?

Where do you begin?

Join me on a journey where we delve into the very heart of branding, starting with the all-important concept. Every giant of the industry once stood exactly where you are now, armed only with an idea, and took the first step towards greatness.


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There’s no magic formula, only tried-and-true marketing techniques rooted in research and analysis. If you’re results-oriented and thrive on a strategic approach, you’ve come to the right place. This online course empowers you to research your brand concept like a seasoned marketing professional, equipping you to build a competitive brand ready to thrive in today’s world.

Throughout this course, you will:

  1. Grasp the Emerging Trends: Gain insights into the ever-evolving landscape of marketing trends and how they directly impact your business.
  2. Define Your Target Market: Understand the importance of pinpointing your ideal audience and tailor your brand concept accordingly.
  3. Analyze Your Competition: Master the art of competition analysis to identify weaknesses and seize growth opportunities.
  4. Unlock Your Brand’s Uniqueness: Discover the core elements that make your business exceptional and learn how to make it shine.

My step-by-step approach ensures that you’ll comprehend complex concepts with ease and practicality. By the end of this course, you will be equipped to set your brand apart in a changing world and create growth opportunities with a unique brand concept.

I am Oana Mudura and I am a certified marketing professional. This is how I set up foundations for brands. Join my online course and let’s make your brand concept the spark that ignites your future!

English
language

Content

TRENDS

Introduction
The New Generation of Customers
Man vs Machine
The Power of The Crowds
Intelligent Things Connected
Vast Knowledge
Another type of Intelligence
New Layers of Reality
On-demand
On your Plate
The New Standard
Summary
The Great Circle
A New Business Model

Analyse your environment

A timeless framework

Analyse your target market

Target Market

COMPETITION

Competition

Find your strengths & weaknesses

SWOT

USP

USP

VALUE PROPOSITION

VALUE PROPOSITION

TIPS from Oana

Tips from Oana

SUMMARY

RECAP

THANK YOU!

Thank you!