Create a Compelling Brand Identity From Scratch that Builds Trust and Brand Recognition
What you will learn
Understand the key concepts of brand creation
Determine your brand’s purpose, mission, vision, and values
Craft your brand’s core essence and value proposition
Build a brand which stands out and resonates with your target audiences emotions
Choose a visual identity design
Easily define your marketing assets with a distinct and coherent voice and tone
Implement brand activation strategies that incorporate both traditional and contemporary marketing techniques
Description
Branding is very important for the success of a business. It’s not just about picking colours and an image for a logo. Branding helps in many ways:
- It makes people recognise and trust your business.
- It attracts the customers you want.
- It makes your business stand out from the competition.
- It helps you avoid competing only on price.
- It helps you win customers who are willing to pay more.
In this Branding Masterclass, you’ll learn four important things to create a strong brand for your business:
- Brand Strategy: This involves answering important questions about your business, what you do, and why it matters to customers. Then, you need to communicate these answers to your customers. I’ll guide you through this process step-by-step.
- Visual Identity: Once you have a clear brand strategy, we’ll work on creating the visual parts of your brand, like the logo, fonts, colours, typography, and photos.
- Brand Maintenance: After you’ve developed your brand strategy and creative, we’ll help you create a plan to keep your branding consistent over time. This is very important for people to recognise and trust your brand.
- Brand Activation: Finally, we’ll help you plan how to successfully implement your brand across all your marketing, from your website to where you sell your products.
This course will help you create a strong brand strategy and identity for your business. This, in turn, will attract the right customers, increase sales, and make a bigger impact in the market.
This Branding Masterclass is complimented by a comprehensive workbook and checklist, to help you implement what you’re learning and put it into practice.
At the end of the course, you’ll have a wholesome brand you love (and your customers will love even more).
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