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What you will learn

Understand the scope of working as a content writer

Write great blogs, articles and other forms of web content

Understand and apply the elements of enhancing web content

Structure content logically and control its flow

Learn how to choose words and write with appropriate tone

Research content and ideas professionally

Learn the writing process from outlining to editing

Understand how people consume content to optimise for them

Understand technical aspects like style, voice and tone

Write great titles that attract readers

Understand the bigger picture of web writing

Description

This course was created to be the most comprehensive content writing course on the web, prepared to help anyone learn content writing from zero knowledge. Here is how:

  • I have created this course to help everyone learn what I’ve learned in 6 years of content writing, learning from multiple sources, people and over 2000 pieces of content I have written for over a hundred clients from countries around the world.
  • The approach of the course is entirely based upon what would make anyone really write better, and not just understand a few facts about writing!
  • I expect that you practice writing and applying what you’ve learned with each session. The course is very concentrated to be delivered in nearly 2 and a half hours, and you really need to apply what you’ve learned.

How is it considered “training”?

Enrolling in this course means you’ll have the ability to send me questions. I will be happy to answer any question about content writing, as well as ones about your career. You can also send me a sample of your writing for my review and to advise you for the next steps.

Is content writing worth it?

From my experience, content writing is totally worth it. Millions of brands are beginning to understand its value and there are opportunities for work everywhere.

At this moment of writing, there are 19,396 active content writing jobs on Upwork! There are thousands more on other platforms, and there is increasing demand for hiring content writers for jobs and freelance projects. (I personally get offers very often)

Who is this course for?


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  • Anyone wanting to learn writing from scratch.
  • Writers wanting to advance their careers in content writing.
  • Digital marketers, SEO specialists and business owners wanting to write for businesses.

Do I need to have a specific background before enrolling?

No. The course can help anyone write better no matter their language skills. Also of course, having a good command of language gives an advantage in writing!

What types of content would I be able to write after finishing this course?

The course is focused on teaching writing content on the web, whether it be blogs, articles, social media posts, e-books, video scripts or any other form.

What if I don’t like it?

Udemy guarantees a 30-day no questions asked refund. Make sure you ask for my help before making this decision if you ever have a problem.

English
language

Content

Introduction

Scope of Content Writing
Course learning path
Basic Definitions

Web Content: The Bigger Picture

Web Content and Its Formats
Content Marketing and Journalism
Content Marketing Explained
Importance of Writing Blogs and Articles

How People Consume Content Online

How People Consume Content on the Web
The Inverted Pyramid
Eye-tracking and Heat Maps
Online Reading Patterns and What They Mean

Writing Better Content

Writing Better Content
Making Your Content Simple
Making Your Content Focused
Making Your Content Actionable
Making Your Content Authentic
Compiling Better Content Aspects

Writing Better Content: Continued

Structuring Content and Logical Flow
Choosing The Words
Improving Authority
Content Readability

Writing Style, Voice and Tone

Styles of Writing
Writer’s Voice and Writing Tone
Conversational Writing Tone

Writing Better Titles

The 4 Critical Qualities for Online Titles
Enhancing Your Titles

The Writing Process

The Writing Process
Outlining Content
Drafting Content
Editing Content

Research and Content Curation

The Role of Research
Researching and Curating Content
Researching Ideas and Competitors

Final Word

Final Word