Master Sales Training for Consumer and Retail Business

Master Sales Training for Consumer and Retail Business

The sales team of any organization plays an extremely crucial role- it is where the culmination of the entire organization’s efforts towards a goal happens. Selling to businesses requires a more technical understanding of the products. Retail selling (by and large for consumer goods) is less technical, but still not as simple as cold calling on or showing up in a store, presenting products & getting sales. It is a balance of art & science- the art of relationship building & science of data-backed insights that can help achieve the organizational goals- be it turnover, profits, brand presence or even a combination of these. Lot of background work goes into making a successful sale from product spectrum insight, designing, marketing support to launch, post-sale service and analytics. All of these stages will be covered in this module.

The retail business itself has evolved tremendously over the years starting with small neighborhood stores to now online sales. The way to sell to every format of retailing differs considerably because of the nature of operations, the customer profile that frequents the said outlet. Retail formats also differ in nature by ownership & operational arrangement of the store which we will discuss further. There are various terminologies in retail selling that will be covered which are important to understand to make a successful sales pitch to the different kinds of retailing models.

This course covers the following topics in greater detail

Formats of retail

Terminologies to know

Ideal selling process

Feedback from the market

Planning

Concept review

Sale Collection

Aids to selling: Trade offers, Marketing support

Role of Analytics/CRM.

Buyer-seller relationship

Enroll now and begin the journey of learning all about retail sales.