Gain insight into the watchmaking industry and learn how to market your own luxury watch brand.
What you will learn
Learn the history of watchmaking
Learn about the components of watches
Market your own luxury watch company
Get insight about the Swiss watchmaking industry
Description
Watches are one of the most sophisticated horological instruments in the luxury industry. This course will allow you to establish the notions in the watchmaking industry, from the history, the Swiss industry of watchmaking to the components of a watch. It should be used as a starting point to understand watchmaking, and its’ place within the field of Luxury.
The watchmaking field requires special skills, which are typically acquired through formal training and experience, learn the craftsmanship behind the creation of a watch with this course. You will gather all the necessary knowledge about watchmaking.
The techniques that have been used by watchmakers for centuries, as well as advances in technology, can be seen in a variety of high-end watches. The use of precious metals, gemstones and other exotic substances is common in luxury timepieces. The artisanship that goes into creating these watches makes them one of a kind.
With this course you will discover the watch industry, more specifically, the field, the product, the Swiss know-how and you will understand the industry organizations in terms of brand segmentation, key actors, distribution networks and the marketing strategies that apply to the field of watchmaking.
Following the entire course will grant you LMA (Luxury Marketing Academy based in Paris) Certification at the end.
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