Startup Entrepreneurship Marketing & Business Development for the Ambitious Entrepreneur | Lean Startup Marketing
What you will learn
Startup Marketing
Startup
Startups
Entrepreneurship
Entrepreneur
Lean Startup
Business Development
MBA
Description
Learn how to grow your startup from the early to mid stages with an 11-year marketing veteran from a family of successful entrepreneurs. Learn the easiest marketing techniques get real results without a lot of budget.
This course is for entrepreneurs and marketers selling business OR consumer products/services.
Some of the key learnings in this startup marketing course:
- Growth hacking for entrepreneurs
- Customer acquisition marketing techniques for startups
- Including real examples of successful campaigns I ran + other sample case studies
- How to generate word-of-mouth cost-effectively
- I’ll provide a workbook template for your you to follow step-by-step
- Low-budget startup marketing techniques that actually work
- How to acquire customers who will actually pay for your customer…instead of people who just show interest or engagement
- BIG, common startup marketing mistakes that entrepreneurs and marketing managers often make (and how to avoid them)
- How to spend your marketing budget wisely…instead of wasting it on big capital expenditures
- Partnerships & business development that work in the startup stages
Other startup entrepreneurship topics:
- Cold emails
- Marketing automation for startups
- Fast revenue growth
- Piggybacking approach to marketing credibility
- Influencer marketing for B2B and B2C
- Risk taking
- Business development
- Marketplaces & app store listing optimization
- Growth hacking case studies
- Lean startup marketing techniques for acquiring paying customers
- Marketing tricks to beat the competition
- Lead generation & direct-response marketing
- How to generate a sales pipeline quickly
Sincerely,
Dekker Fraser, MBA
English
language
Content
Startup Marketing Tips & What to Avoid
Avoid Big Capital Expenditures 1
Avoid Big Capital Expenditures 2
Borrow Credibility, Don’t Build It
Approaching Influencers
Latch onto Larger Companies 1
Latch onto Larger Companies 2
Avoid Perfectionism & Take Non-Financial Risks
Marketplaces 1
Marketplaces 2
ASO 1 – Keyword Research
ASO 2 – Optimization
Be Specific
Word of Mouth Marketing
Word of Mouth 1
3 Types of WOM Growth Hacking
Word of Mouth Drivers
Major Word of Mouth Drivers
Tips to Generate Word of Mouth Growth Hacking
Word of Mouth Growth Hacking Worksheet
Canva Word of Mouth Growth Hacking Case Study
Viral Content Growth Hacking
STEPPS viral framework
Viral Word of Mouth in the Book Industry
Beard Bib Example – Virality
Growth Hacking Introduction & Key Concepts
The 3 Principles of Growth Hacking
Example of the 3 Growth Hacking Principles
3 Principles of Growth Hacking
Supply & Demand Growth Hacking
Example – Low Supply Growth Hacking
Economies of Scale or Leverage
Growth Hacking Tactic for Economies of Scale
Marketing Psychology Growth Hacking
Example – Marketing Psychology Growth Hacking
Growth Hacking Mistakes
Growth Hacking Mistakes
Look for Big Opportunities, Not just Problems
50+ Growth Hacking Cases Studies (Including Tinder, Freshly, Harry’s, etc.)!
Easy Approaches to Growth Hacking Acquisition & Lead Generation
Pay People to Talk to Sales
Lead Generation Is Easy
Enter Low Supply Channels: Easy Growth Hacking
Market Your Offer Instead of Your Product
Growth Hacking Network Effects & 2-Sided Markets
Seeding Markets with Network Effects
Seeding 2-Sided Markets
Growth Hacking 2-Sided Markets
Economies of Scale or Leverage
Airbnb Growth Hacking Case Study