Effectively influence and manage stakeholder engagement, interests, and expectations for better project results

What you will learn

How to identify stakeholders

Alternative Identification Methods: Circle, Mind Mapping, Wheel

Stakeholder Register

How to elaborate a Stakeholder Map?

The Stakeholder Engagement Plan

Stakeholder Engagement Levels

Setting a Stakeholder Communication Strategy

Dealing with Difficult Stakeholders


This is part one of a two-part course.

Stakeholder management is one of the key soft skills a project manager needs. Keeping your stakeholders engaged and happy is critical for maintaining good stakeholder relationships.

Engaging stakeholders requires a different range of skills than those needed for managing team members. For effective stakeholder management, you need to possess the ability to choose the right communication style and techniques, depending on different situations and stakeholders.

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You will understand the process of identifying the different stakeholders of a project. You will also go through the basics of stakeholder analysis following their identification, which allows you to determine each stakeholder’s level of interest, power, engagement, and satisfaction in relation to a project. The goal of project stakeholders’ identification and analysis is the creation of an accurate communication plan that will ensure efficient collaboration between all parties involved in a project.

Along this course, you will learn how to:

  • Identify stakeholders
  • Apply stakeholder identification methods: Circle, Mind Mapping, Wheel
  • Create and maintain a stakeholder register
  • Classify stakeholders
  • Elaborate a stakeholder map
  • Develop a stakeholder engagement plan
  • Set a stakeholder communication strategy
  • Deal with difficult stakeholders

Enrol in this Stakeholder Engagement Strategies course and improve your influencing skills and develop the high-level competence required to manage diversity, generate buy-in and effective collaboration from key stakeholders, and remove obstacles to project progress and success.



Welcome to the Course

Andrew Bell Introduction
Stakeholder Management or Stakeholder Engagement?

Stakeholder Background

What is a Stakeholder?
Identifying your Stakeholders
Why do we need Stakeholder Management?
Stakeholder Background

Stakeholder Identification

How to identify stakeholders
When to Identify Stakeholders
Identifying Through Relationships
Alternative Identification Methods
Summary of Identifying Stakeholders
Stakeholder Identification

Stakeholder Analysis

Stakeholder Register
Stakeholder Classification
Stakeholder Map
Stakeholder Salience Model
Stakeholder Culture
Summary of Stakeholder Analysis
Stakeholder Analysis

Guidelines for success

Why is Stakeholder Engagement Important?
What are the Problems?
Guidelines for Success

Bonus Lecture

Bonus Lecture