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Create your UNIQUE Brand to make people remember YOU

What you will learn

Develop the mindsets, skillsets, and toolsets to create an amazing personal brand

Learn the principles behind personal positioning and branding

Detailed knowledge about what is personal positioning and branding and what it can do for YOU


**Updated – October 2018**

Personal positioning is your own branding, it is simply what people think WHO you are. What we generally do is we let people brand us… That is we let them judge about what we are rather then telling them who we are… This is because we ourselves are scared and not sure about how we must portrait our self… So, what we do is let them judge about who we are??

Positioning is not a statement about you – It’s a statement that captures who you are, it’s not a factual claim, but rather an emotional reason for people to want to be around you.

Positioning statement should be very crisp and powerful. The major problem with this is that half of the people might just start thinking about you in a variety of ways which might not be beneficial for your growth.

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The world is an absolutely unfair place and positioning gives you extremely unfair advantage

Raise your hand, say “Aye”  if you would like to have that unfair advantage? Positioning is that guaranteed formula that business will keep coming to you, you won’t have to go scouting for it. Whatever you do, just do this right… And my name is Susmita Dutta and in this course, I am going to tell you exactly how you too can do this for yourself



Steps for Using the Course and Getting More Help!
Success In the 19th and 20th Century
Success In the 21st Century
21st Century Success Formula
The Magic Circle of Personal Positioning
Brand Value
Understanding the Brand Value – Part I
Understanding the Brand Value – Part II
Self Marketing and Branding Formula
Make a Personal Brand
5-Point Strategy
Creating Initial Draft of Your Personal Brand
Make Powerful Personal Stories
Give Your 100% in Whatever You Do
Mind your social media presence
6. Prepare Some UNIQUE Novel Content
Make 3-4 Magic Tricks That Can WOW People
It’s All About ATTITUDE
Your Attitude Is Related To Your Success
What’s Your Positioning
Why Is It Important To Have A Personal Brand?
Case Study
Personal Branding and Leadership
Your Leadership Brand Statement
Steps to Craft Your Leadership Brand Statement
The Final Outcome
Writing Your Leadership Positioning Statement
T.A.C.T Technique to Create Your Personal Brand
Think About Who You Are and How You Differentiate from Others
Adapt to the Market
Your Social Media Presence
Choose a Personal Brand Type and Build Network
Certificate of Completion