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A Complete Package – Marketing Beginners Guide | Case Studies | Advanced Marketing Strategy | Applications in Real World

What you will learn

Learn and understand the marketing concepts to strategise the marketing campaign for the better and improved business results.

Marketing is extremely essential for any organization or business to create awareness about their products and services, to grab the attention of the consumers

The marketing training helps the professional to build drafts and strategies for promoting the business’s products and services.

The marketing training helps to understand the types of customers and their mindsets, it helps to create an effective strategy for promoting a product/service

Learn to create awareness about the product, its features, and benefits compared to similar products available in the market.

This training will help any marketing professional to design and implement an effective marketing strategy for their organization.

Description

Most of us view marketing as a cheesy, pushy tactic to get people to buy something that they don’t want to buy.

But marketing is far from that. It isn’t pushy or cheesy; rather it’s the way companies reach out to customers to serve them. And many people think that there’s no difference between marketing and selling. In truth, sales are just a part of marketing. And sales come after marketing.

As an example, we can talk about selling a product.


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Let’s say that your company would want to sell 1000 pieces of a product you just launched. Now before even the sales would start, you need to start promoting the product on both online and traditional media. You can give ads, do content marketing, conduct SMM, or give advertisements on TV. No matter what you do to promote the product, it is called marketing. Marketing would continuously go on. And as a result, you would receive queries and leads for your products. And your salespeople would follow the leads and serve the potential customers with your products and would close the deal.

That’s how the whole thing works.

If you’re working as a marketing manager, your job is to bring as many leads as you can for the sales team. The sales team then will take the leads and reach out to the prospects and close the deal. And then your customer service department would reach out to your customers for collecting feedback so that you can improve your products and understand the ever-changing needs of your customers.

English
language

Content

Introduction

Course Introduction
Introduction to Marketing Universe
Definition

Concept

Concept
Concept Continue
History of Marketing Practice and Thought
Across the Ages
Across the Ages Continue

Orientation

Marketing Orientation
Marketing Orientation Continue
Periodization’s
Critical Developments Marketing Practice
History of Marketing Thought
Dominant Schools of Marketing Thought

Marketing Mix

Marketing Mix
Marketing Mix Continue
Digital Marketing Mix

Marketing Environment

Marketing Environment Introduction
Micro Environment
Macro Environment
Environmental Scanning

Marketing Research and Segmentation

Marketing Research Part 1
Marketing Research Part 2
Marketing Research Part 3
Market Segmentation
Market Segmentation Continue
Market Segmentation History
Market Segmentation Strategy
Target Markets Selection
Marketing Communication

Marketing Planning

Marketing Planning
Marketing Planning Continue

Marketing Types

Marketing Types Part 1
Marketing Types Part 2
Marketing Types Part 3
Marketing Types Part 4

Marketing Strategy

Marketing Brand Biosphere
Marketing Strategy
Strategic Marketing
Strategic Marketing Continue

Marketing Plan

Marketing Plan Introduction
Marketing Plan Objectives
Situational Analysis External
Situational Analysis Internal
Analysis and Forecasting
Marketing Strategy Product
Market Strategy Price
Marketing Strategy Segmentation
Marketing Strategy Promotion
Marketing Strategy L and SCM
Implementation Matrix
Output and Performance
Performance Analysis
Utility and ROMI
Marketing Effectiveness
The Future of Marketing

Marketing Case Study #1

Intro to Course
Intro to Marketing
Course Overview
Vision and Mission Statement
IRIC Nileposts
Force Multiple
Transformation Suite
Functional Solutions
Technology Solutions
Objective
Key Observations
Key Observations Continue
Marketing Initiatives
Brand Matrix
Brand Matrix Complements
Brand Pedigree-Equity-Valuation
Brand Identity-Image-Awareness
Brand Cognizance-Visualization-Appreciation
Brand Experience-Trust-Parity
Marketing Plan
Marketing Audit
Marketing Audit Continue
Geo Assessment Profile
SWOT Analysis
PESTLE Analysis
Marketing Triad
Initial Marketing Blitzkrieg
Digital Marketing Offensive
Digital Marketing Offensive Continue
Tangible Marketing Dominance
Budgetary Allocation
Evaluation and Course Correction
Objective Realization and Impact Analysis

Marketing Case Study #2

Intro to Course
Marketing Introduction
Company Overview
Vision and Mission Statement
IRIC Mileposts
Industry Positions
Sales Figures Disparate Entities
Global Presence
2012 Performance
Top 3 Countries Sales
Socio-Environmental and Health Performance
Product Based Vertical Segmentation
Key Observations
Marketing Strategy
Pre-Marketing Ethos
Geographical Assessment Profile
Marketing Audit Complements
PESTLE Analysis
Consumer Analysis
Market Analysis
SWOT Analysis
Company Objective
Target Allocation
Product Parameters
Brand Matrix
Marketing Actions cape Differentiation
Pricing Strategy
Pricing Strategy Continue
Promotional Strategy
Logistics and Supply Chain Management
Implementation Matrix
Evaluation and Course Correction
Performance Analysis
Objective Realization and Impact Analysis