• Post category:StudyBullet-13
  • Reading time:7 mins read


2 weeks to accelerating clarity and confidence in a new market

What you will learn

How to estimate the size of your market, identify market segmentation and trends

How to estimate the potential cost and ROI of any business before starting up

How to identify your competitors and analyze their offers, positioning, marketing strategy, target audience, and sales channels

How to use tools like GoogleTrends, SparkToro, AnswerThePublic, and others to understand your target customer better

How to study your target audience. What questions to ask them and how to collect data to draw valuable insights without dedicating a big budget to it

How to use tools like Zoominfo, Semrush, SimilarWeb, Crunchbase, and others to speed up this process and increase the quality of insights

How to prepare a SWOT analysis and comparison scorecards for selected markets

How to structure your research and visualize information in a clear way

How to create an effective business plan and pitch deck from scratch

Lifehacks and tools for a fast and effective google search

Description

About 90% of startups fail. 10% of startups fail within the first year!

So the probability of success is not on your side unless you make the right decisions. And how do you know what are the right decisions to make?

By carrying out comprehensive, accurate research and analysis.

You need to get enough insights on every subject related to your business idea, which includes the market, your target audience, your competition and such important documents as a business plan and pitch deck.


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Getting accurate and relevant data to inform your decisions can be a confusing and difficult process if you don’t have any experience with market research. There are 27 billion gigabytes of different information out there!

This course was created to help you conduct research stress-free and create an accurate storyline of information for any business idea you come up with.

Starting from the right questions to ask, ending with creating a well-structured business plan you feel confident presenting to your investors, bank, or other stakeholders.

You will also receive over 10 ready-to-fill templates and cheatsheets for each piece of research you need to conduct in the initial stage of business development. We did everything to make sure you will take the most out of this course.

English
language

Content

Greetings

Greetings

Introduction

Learning onjectives & the “WHY” of research
Key definitions
Types of market research
Introduction

Fundamentals of the approach

Intro
General approach
Market size
Research trends
SWOT & Scorecard
Revenue, cost & RoI
Fundamentals of the approach
SAM calculation

Competitor analysis

Intro
What to analyse?
Where to search for information?
Competitor analysis tools overview: Crunchbase
Competitor analysis tools overview: ZoomInfo
Competitor analysis tools overview: G2 & Capterra
Competitor analysis tools overview: Semrush & SimilarWeb
Competitor analysis tools overview: Facebook Library & SpyFu
Competitors mapping
Practical assignment
Competitor analysis

Target audience analysis

Target audience analysis intro
Target audience primary analysis
Primary analysis: sample size calculation
Primary analysis: data collection options & tools
Target audience primary analysis
Secondary analysis: The “Good Study” meaning
Search formula
Tools for analysis
Target audience secondary analysis
Target audience analysis: conclusions

Structuring the research for a business plan or pitch deck

Intro
Differences Between Business Plan and Pitch Deck
Business Plan structure & tips
Pitch Deck structure & required examples
Basics of visualization
Pitch Deck example
Practice using the templetes
Summary structuring lecture
Structuring the research for a business plan or pitch deck

Bonus lectures: Lifehacks of google search, how to search like a GOD

Intro
Cloud of synonyms
Theoretical & practical tips of information search
Tools to lifehack google search: part 1
Tools to lifehack google search: part 2
Conclusions

What’s next?

Thank you for taking this course