Google Tag Manager Tutorial Series

What you will learn

What is Google Tag Manager

How to use Google Tag Manager

Installing Google Tag Manager on a WordPress Website

How to Link Google Analytics 4 to a Google Tag Manager Manager Account


Google Tag Manager Tutorial Series A to Z (Basic to Hero)

This comprehensive Google Tag Manager Tutorial Series is designed to take you from the basics of Google Tag Manager to becoming a proficient user with advanced skills. Whether you’re a digital marketer, web developer, or analyst, this series will empower you to effectively implement and manage tracking tags on your website.

Throughout the series, you will embark on a step-by-step journey, starting with an introduction to Google Tag Manager and its core features. You’ll learn how to set up containers, which serve as a centralized hub for managing tags, and explore the user-friendly interface that allows you to configure and deploy tags without needing to edit your website’s code.

As you progress, the training will cover essential concepts such as tags, triggers, and variables. You’ll discover how to create and customize tags for various tracking purposes, such as website analytics, conversion tracking, remarketing, and more. You’ll also explore different trigger types to control when and where these tags are fired, ensuring accurate data collection.

The series goes beyond the basics, delving into advanced topics that will elevate your Google Tag Manager skills. You’ll learn how to implement complex tracking scenarios, such as tracking user interactions on specific page elements, tracking form submissions, and tracking e-commerce transactions. You’ll also explore the powerful data layer functionality and how it can enhance your tracking capabilities.

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In addition, the training will guide you through debugging techniques and best practices for testing tags to ensure proper functionality before deploying them on your live website. You’ll gain insights into how to troubleshoot common issues and verify that your tags are firing correctly.

Furthermore, the series will demonstrate how Google Tag Manager integrates seamlessly with other marketing tools and platforms. You’ll learn how to set up integrations with popular analytics platforms, advertising networks, and remarketing platforms, enabling you to consolidate your tracking and streamline your marketing efforts.

Throughout the training, you’ll benefit from real-world examples, hands-on exercises, and practical insights to reinforce your learning. By the end of the series, you’ll have the confidence and expertise to implement, manage, and optimize Google Tag Manager effectively, allowing you to gather accurate data, make informed decisions, and maximize the performance of your website.

Whether you’re just starting with Google Tag Manager or looking to enhance your skills, the Google Tag Manager Tutorial Series A to Z (Basic to Hero) provides a comprehensive and accessible learning experience. Join this training series and unlock the full potential of Google Tag Manager to drive actionable insights, improve your website’s performance, and boost your digital marketing efforts.

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Google Tag Manager – An Introduction to Tracking Tags
Installing Google Tag Manager on a WordPress Website
First Look at Google Tag Manager: Tags, Triggers and Variables
How to Link Google Analytics 4 to a Google Tag Manager Manager Account
Google Tag Manager – Creating Custom Variables
Tracking Button Clicks Using Google Tag Manager
Bonus: Google Analytics: A Complete Guide
Bonus: Google Search Console vs. Google Analytics – Why the Data Never Matches