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Shopify: Your Essential Guide to E-commerce Success
Kickstart your online business on Shopify and make it thrive

What you will learn

Review of the Shopify platform and its integration possibilities

How to choose theme based on your products and needs

Things to consider before you start working on a website

Fundamentals of SEO for your online store

How to build a semantic core

How to prepare content and write effective commercial texts

Design of the home page and work with blocks

How to create and fill system pages, sections, product cards, etc.

Integration of payment systems

Setting up shipping profiles

How to work with domain name

Internal Shopify analytics and GA4

Connecting FB Pixel and Google Merchant

Plugins to promote your site and simplify your work processes

How to launch advertising campaigns and work with Google Shopping

Email Marketing for e-commerce


Whether you’re an aspiring entrepreneur, a small business owner, or a freelancer who is just starting in online retail, I bet you’re constantly in search of new opportunities to boost your sales and attract new customers. And what if I say that one of such opportunities is right at your fingertips? It’s Shopify, one of the most popular e-commerce platforms and a comprehensive ecosystem. It empowers businesses to establish, grow, and thrive in the online marketplace.

If you want to gain foundational knowledge and practical skills to navigate and leverage Shopify’s robust features, this course is for you. By the end of it, you’ll be equipped with everything you need to build your online store and run it successfully.

What will you learn in this course?

  • After completing this course, you will know how to work with Shopify: from setting up your store to promoting with the help of various tools
  • Learn how to perform basic SEO tasks before you start working on the website
  • Find out more about keywords and collecting semantic core
  • Discover how to write effective commercial content
  • Learn how to design the home page and fill all pages and sections
  • Get to know about the integration of payment systems
  • Learn how to choose a domain name and connect it
  • Work with analytics – both internal and GA4
  • Connect Facebook Pixel and Google Merchant
  • Explore how to work with various plugins for site promotion
  • Learn how to run advertising campaigns and promote the site with a minimal budget and for free
  • Connect email marketing tools and create email newsletters
  • Get to know more about how to prepare for holiday sales
  • Find out how to work on your store regularly and what points to consider


  • Julia Gubanova, a seasoned marketer and promotion specialist, advises individual entrepreneurs and companies on business development in B2C markets.
  • Our academy has 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status
  • Our instructors collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others)
  • We’ve launched over 1,500 successful marketing strategies and campaigns throughout our careers
  • Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing


Theory: 2+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow

Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable

Get Instant Notification of New Courses on our Telegram channel.

Lifetime access to the course and any future updates

Students’ Support: If you have questions, I will always be willing to answer them

Complete the course and receive an Udemy certificate


This course comes with a 30-day money-back guarantee

Shopify is a real springboard for creative minds and budding entrepreneurs! Enroll and learn how to start your online store with Shopify!



Get Started With Your Online Shop

What is Shopify
Integrating Shopify With Etsy: How and Why to Do So
Paid and Free Themes
Things to Consider Before You Start Working on the Website

Basic SEO Tasks to Complete Before You Start Working on the Website

Reasons to Deal With SEO First
How to Build a Semantic Core if You’re Not an SEO Specialist
Checklist to Work on the Website Semantics

Grow Connections and Automate

Content Preparation
Designing the Home Page of the Website
Creating and Filling in System Pages, Store Sections, Product Cards
Integration of Payment Systems
Shipping Profiles
Website Checklist for Quality Control Check

Domain Name

What Domain Name to Choose
How to Connect the Domain Name to Your Store
Website Publishing

Connecting Analytics and Marketing Campaigns

Internal Shopify Analytics: How to Use It
Connecting Google Analytics 4
Connecting FB Pixel
Setting up Google Merchant: Quick Setup Using a Plugin

Connecting Additional Plugins for Site Promotion

Additional Plugins to Promote Your Website

Basic Site Promotion

Content Marketing: Driving Traffic With the Help of a Blog
Targeted Advertising in Meta + Campaign Launch Checklist
Product Catalog in Facebook to Increase Sales From Your Site
Google Shopping

Abandoned Cart on the Site

Top Reasons for an Abandoned Cart
How to Turn an Abandoned Cart Into Sales

Connecting Email Marketing Tools

Basics of Email Marketing for E-commerce: Reasons to Use This Tool
Where to Get Customer Base and Emailing Tools
How to Create Email Newsletters That Won’t Go to Spam. Email Structure
Checklist of the Effective Email Newsletter

Keep Working on Your Shop

Marketing Holiday Calendar: Prepare for Sales in Time
How to Develop Your Store