Want to know the secret behind website copy that converts like crazy?
What you will learn
The four essential elements that go into website copy that sells
Persuasion Principles – The subtle art of non-sleazy persuasion to your words
Copy v’s Content – What’s the difference anyway? And why you need to know
Sales Psychology – Copywriting is 2% words-smithery and 98% psychology
Brand voice – Applying scientific theory to the language you use
SEO – The BEST thing you can do to improve your ranking using copy
Description
The truth is, writing words that sell your services (i.e copy) is not a dark art.
Or a superpower. Or even Rubix-cube hard.
In fact, there are just four essential elements that go into website copy that converts.
Elements that are backed by science. Wanna learn them? You’re in the right place.
By the end of this 5 part video mini-series you’ll be in on the secret to highly-converting website copy. You can even apply these tecniques to your sales pages, emails, IG captions…you name it.
What can learning the science behind copy do for your business?
- More confidence in your copywriting. Less ‘I can’t write’ and more ‘I can’t WAIT to write‘
- Give you a huge unfair advantange over your competiton. This is a skill that’ll pay you for life
- Never stare at a blank screen again. Know what makes copy convert…and what doesn’t
In this free mini-series we’ll cover:
- Copy v’s Content – What’s the difference anyway? And why you need to know
- Persuasion Principles – Applying the subtle art of non-sleazy persuasion to your words
- SEO – The BEST thing you can do to improve your SEO (and it’s easier than you think)
- Sales Psychology – Because copywriting is 2% words-smithery and 98% psychology
- Brand voice – Applying scientific theory to the language you use
English
language
Content
The Science Behind Webcopy That Converts
Copy v’s Content – What’s the difference anyway?
Persuasion Principles – The subtle art of non-sleazy persuasion in your words
SEO – The BEST thing you can do to improve your on-page SEO
Sales Psychology – Because copywriting is 2% words-smithery and 98% psychology
Brand voice – We can even apply scientific theory to the language you use
Extra resources: Website copywriting tips
Why and how to include pricing on your website
Three Homepage mistakes and how to avoid them
The 3 different buttons you NEED on your website
The easy copywriting formula that means you’ll always know where to start
How to optimise your website buttons for more conversions
The simple question that makes your writing more FUN