The words NOT to use in your business messaging
What you will learn
Use language that connects you with clients
Always talk in benefits, not features
Stand out from the competition
Create deeper, better, stronger relationships with your clients
Description
You wouldn’t talk to your boss the same way you talk to your best friend. And you wouldn’t talk to your neighbour the same way you talk to a 3 year old.
So don’t talk to your client the same way you talk to yourself: talk to them they way THEY talk to themselves.
We are all bombareded by messages and marketing every single day, and our clients are no different. The best way to stand out now is to make your messages simple, commonplace, and targeted right to the heart of your clients’ problems and needs.
Follow this class to identify all the hidden ways in which your speech is making it harder for clients to buy from you.
More often than not we don’t notice when we use jargon, or when our language is unclear to our clients, because of course it is clear to us. This course will not only identify words and expressions you should avoid in business communication, but also train you to spot when your words are distancing you from your prospects. You will be guidied on how to re-qwrite your messaging in a way that speaks directly to your target audience.
This class is divided into 3 main sections:
- every day words that you don’t realize are harming your business,
- buzzwords your clients can’t stand and what to use instead, and
- how to craft an appropriate message for your business, whatever it is that you do.
Content