Ethics
What you will learn
Students will be able to explore the ethical issues that can be encountered in public relations, corporate communication and other areas of strategic communications.
Students will be able to develop an understanding of the ethical perspectives, ethical issues, ways of understanding and overcoming the ethical dilemmas.
Students will be able to learn about Ethics in PR
Students will be able to learn about different ethical approaches such as Ethical Relativism – Prima Facie – Virtue-Based Ethics, strategies that could be used to develop persuasive messages with ethical perspectives and codes of ethics practices for professions.
Why take this course?
Dive into the realm of ethical integrity with our comprehensive online course, “Values and Perspectives in PR Ethics.” This course is an essential journey for anyone passionate about public relations (PR) and the critical role ethics plays within this dynamic field. Whether you’re a communications professional, a student, or simply someone intrigued by the intersection of moral values and strategic communication, this course will enlighten your understanding of ethical considerations in PR.
π **After the course, you will be able to:** π
– π§ **Explore Ethical Issues**: Uncover the complex ethical issues that arise in public relations and corporate communication.
– βοΈ **Understand Ethical Perspectives**: Develop a nuanced perspective on ethical dilemmas and the various ways to navigate them effectively.
– π‘οΈ **Master Ethics in PR**: Gain a solid grasp of ethics specific to the field of public relations and its importance.
– π **Learn Ethical Approaches**: Familiarize yourself with different ethical frameworks such as Ethical Relativism, Prima Facie, Virtue-Based Ethics, and the Common Good approach.
– π€ **Strategic Communication**: Discover strategies for creating persuasive messages that align with ethical considerations.
– π **Professional Codes of Ethics**: Understand and apply various codes of ethics that govern professional practice in PR.
**Content Overview**
This course is meticulously structured to provide you with a comprehensive understanding of ethics, both as a general principle and within the context of public relations. Here’s what you can expect:
– **Course Introduction**: A detailed walkthrough of what the syllabus entails and what you’ll gain from this educational journey.
– **Ethical Perspectives Explored**: Delve into ethical relativism, prima facie, virtue-based ethics, fairness/justice, and common good approaches.
– **Ethics in Public Relations**: A focused look at how ethics are integral to the field of PR and the professional responsibilities involved.
– **Values and Structural Guidelines**: Learn about Schwartzβ Personal Values Theory and see practical examples from the International Association of Public Relations (IPRA).
– **Social Roles and Responsibility**: Understand the role of social roles in PR, as well as Barney’s 5-level schema, which will help you grasp the complexities of ethical decision-making.
**Instructor**
π€ Dr. Γmer VatanartΔ±ran
A seasoned expert in the field of communication and ethics, Dr. VatanartΔ±ran brings years of knowledge and experience to this course. His insightful guidance will ensure you fully comprehend the intricacies of ethical considerations within public relations.
Embark on this transformative learning experience today and emerge as a PR professional who stands for integrity, ethical practice, and responsible communication. Enroll now and elevate your understanding of ethics in PR! πβ¨