[3 Courses + 7 Most Powerful Tools + 7 Case Studies]

What you will learn

Understand the key concepts and terminologies in digital marketing.

Conduct effective market research for digital marketing campaigns.

Master social media marketing techniques.

Gain practical knowledge through real-world case studies.


The Complete – TIME SAVING- Digital Marketing Fundamentals is a comprehensive course. This course covers essential concepts, tools, and case studies to provide a solid foundation in digital marketing.

In Module 1, learners will gain an understanding of the digital marketing landscape, explore the importance and benefits of studying digital marketing, and become familiar with key concepts and terminologies used in the field.

Module 2 focuses on market research, a crucial component of effective digital marketing. Participants will learn about market research techniques, data collection, market analysis, and identifying target audiences. They will also utilize powerful tools such as SWOT analysis, PESTLE analysis, and the Brand Personality 5 Dimensions to evaluate internal and external factors and analyze case studies, including one on Apple Inc.

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Module 3 delves into consumer analysis, helping learners understand the motivations and buying behavior of consumers. Topics covered include psychographic, demographic, and socioeconomic analysis, as well as the application of the AIDA model, the Diffusion of Innovation theory, Maslow’s Hierarchy of Needs, and the Buyer Decision Process. Participants will examine case studies, with a specific focus on Apple Inc.

By the end of this course, participants will have gained practical knowledge and skills in digital marketing fundamentals. They will be equipped with essential tools, techniques, and case study analysis to effectively navigate the dynamic world of digital marketing and make informed marketing decisions.



Module 1: Digital Marketing Key Concepts

1/1_ Understanding the Digital Marketing Landscape
1/2_ Importance and Benefits of Studying Digital Marketing
1/3_ Key Concepts and Terminologies in Digital Marketing

Module 2: Market Research

2/1_ Introduction to Market Research
2/2_ Fundamentals of Market Research and Data Collection Techniques
2/3_ Market Analysis and Identifying the Target Audience
2/4_ [TOOL] SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
2/5_ [Case Study] SWOT Analysis on Apple Inc.
2/6_ [TOOL] PESTLE Analysis (Political, Economic, Social, Tech, Legal, Enviro.)
2/7_ [Case Study] PESTLE Analysis
2/8_ [TOOL] The Brand Personality 5 Dimensions – Assessing Brand Personality
2/9_ [Case Study] The Brand Personality 5 Dimensions on Apple Inc.

Module 3: Consumer Analysis

3/1_Introduction to Consumer Analysis
3/2_Understanding Psychographic, Demographic and Socioeconomic Analysis
3/3_Analyzing Consumer Motivations and Buying Behavior
3/4_ [TOOL] AIDA Model (Attention, Interest, Desire, Action)
3/5_ [Case Study] AIDA Model on Apple Inc.
3/6_ [TOOL] The Diffusion of Innovation (DOI) Theory
3/7_ [Case Study] The Diffusion of Innovation (DOI) Theory on Apple Inc.
3/8_ [TOOL] Maslow’s Hierarchy of Needs – Understanding Consumer Motivations
3/9_ [Case Study] Maslow’s Hierarchy of Needs on Apple Inc.
3/10_ [TOOL] The Buyer Decision Process – Analyzing the Decision-Making Stages
3/11_ [Case Study] The Buyer Decision Process on Apple Inc.