• Post category:StudyBullet-17
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The Marketing Blueprint: Mastering Fundamentals Online
Marketing Management, Fundamentals of Marketing

What you will learn

Understand basic concepts and definitions of marketing

Learn various marketing philosophies

Gain knowledge about various stages of PLC and strategies to be employed during each stage

Understand the process of new product development to cater to customer needs

Acquire knowledge about consumer behaviour and consumer buying process

Improve knowledge about various tools of promotion-mix

To get familiar with branding and packaging decisions

To learn about various pricing strategies and decisions


Marketing is a fundamental part of every business. Businesses across every industry depend on marketing professionals to create brand awareness and increase sales of their products or services. The objective of this course is to familiarize you with the basic concepts and principles of marketing and to develop your conceptual and analytical skills to be able to manage marketing operations of a business firm. After finishing this course, you will be aware about key fundamental aspects of marketing management. This course consists of five sections namely; introduction, consumer behavior, promotional strategies, pricing & positioning and product development & differentiation and explores all the dimensions to develop a more rounded understanding of marketing management. This course is an attempt to help academicians, students, research scholars and marketing professionals to understand the concepts of marketing management in a systematic manner. If you are a student of BBA/MBA course or pursuing research in marketing domain, this course will provide you deep insight into the fundamentals of marketing management. So what are you waiting for, just click on the enroll button and learn fundamentals of marketing management. You will surely have a great learning experience. I am eagerly waiting to see you all in the course.

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Introduction to Marketing
Nature and Scope of Marketing
Marketing Philosophies

Consumer Buying Behaviour

Consumer Buying Behaviour

Product Development and Differentiation

New Product Development
Product Life Cycle
Product Differentiation

Pricing and Positioning

Pricing decisions and Strategies
Product Positioning

Promotional Strategies

Personal Selling
Sales Promotion