• Post category:StudyBullet-15
  • Reading time:11 mins read


Rural Marketing specializes in promoting, advertising, and distributing products and services in the rural areas.

What you will learn

The main aim of this course is to give the students a wide scope and understanding of how the working is done in the rural areas

Learn what are the challenges and how to work on it further

The course includes various projects and models to help bring advancement in rural areas.

Understand how the industry and what are the challenges that they need to face

Description

There is a huge demand for people working in rural marketing, as there is tremendous growth in this industry. There are various career opportunities in this field which provides you with a good salary package to enhance and build your future.

The candidates must be systematic and well organised in their work. The main motive of Rural Marketing is to make students understand how the industry and what are the challenges that they need to face. Willing to study in this field gives you a wide scope in studies as well as career opportunities. Rural Marketing specializes in promoting, advertising, and distributing products and services in the rural areas. The main aim is to inspect and explore various issues faced in rural markets. It is very important to accept this challenge and understand it the diverse way and then make decisions according to the challenges. The main motive is to gain importance in emerging economies. It is involved in the marketing of the rural products in the rural areas. Rural Marketing mostly involves reaching the rural customer, understanding their needs and requirements, and supply of goods and services.


Get Instant Notification of New Courses on our Telegram channel.


The rate of consumer goods is high and tremendous in rural areas. The scope of the course is growing with new products coming into the market. The candidates who like to work for the growth and management of the rural areas are suitable to do this course. This course is considered the best choice for exploring career opportunities. There is a huge scope not only in India but also Abroad. There are areas wherein the candidate can work, such as rural managers, marketing, and purchase. Also, the input and output have amplified to an immense level in rural markets for manufacturing and utilisation. There is an increase in the form of living standard and employment opportunities.

English
language

Content

Introduction

Basic Concepts & Phases Of Rural Marketing

Rural Marketing A Conceptual Framework

Rural Marketing Model
Differences In Rural & Urban Markets
Differences In Rural & Urban Consumer Behavior
Differences In Rural & Urban Consumer Behavior Continues
Challenges In Rural Marketing
Opportunities In Rural Marketing & Conclusion

Rural Market Introduction And Segmentation

Rural Income Distribution & Rural Consumption
Segmentation Variables
Approaches For Segmentation
Approaches For Segmentation Continues
Target Marketing & Conclusion

Rural Marketing Research

Evolution Of Rural Marketing Research
Tools For Rural Market
Challenges In Rural Marketing Research
Rural Marketing Consulting Agencies & Conclusion

Rural Consumer Behavior

Consumer Behavior Introduction & Fundamentals
Consumer Behavior Introduction & Fundamentals Continue
Consumer Behavior Roles & Factors Influencing
Lifestyle & Profile Of Rural Consumer
Lifestyle & Profile Of Rural Consumer Continue
Rural Consumption Trend And Conclusion

Rural Marketing Mix & New Product Development

Marketing Mix
Rural Marketing Mix- Product
Rural Marketing Mix- Price
Rural Marketing Mix- Place Continue
Rural Marketing Mix- Promotion
Additional P’S & 4A’S Of Rural Marketing
New Product & Objectives Behind New Product Launch
Exploration & Screening Stage
Evaluation & Business Analysis
Product & Marketing Mix Development Stage
Product Testing & Launch Stage And Conclusion

Product Life Cycle & Brand Management In Rural Market

Introduction To Product Life Cycle
Characteristics Of Different Stages Of Plc
Characteristics Of Different Stages Of Plc Continue
Marketing Strategies Of Introduction & Growth Stage
Marketing Strategies Of Maturity & Decline Stage
Introduction To Brands & Branding Process
Brand Loyalty
Regional Brands With Examples
Rural Buying Behavior & Conclusion
Rural Buying Behavior & Conclusion Continue

Rural Retailing

Introduction To Retailing
Strategies For Rural Retail Channel Management
Opportunities For Organized Rural Retailing
Challenges For Organized Rural Retailing
Organized Rural Retailing Examples & Conclusion

Marketing Strategies For Indian Rural Market

Segmentation & Competitive Rural Strategy
Product Strategy & Pricing Strategy
Communication Strategy Part 1
Communication Strategy Part 2
Communication Strategy Part 3
Distribution Strategy
Distribution Strategy Continue
Region-Specific Strategies & Conclusion

Rural Marketing Of Fmcgs

Introduction & Characteristics Of Fmcg
Evolution Of Indian Fmcg Industry
Characteristics Of Indian Fmcg Sector
Challenges In The Fmcg Industry
Fmcg Penetration In Rural Market
Hul Cass Study
Hul Project Shakti
Hul’S Operation Streamline
Itc’S E-Choupal & Other Initiatives
Nirma Chemical’S Strategies For Rural Market
Coca Cola Case & Conclusion

Rural Marketing Of Financial Services

Marketing Of Banking Services & Evolution Of Rural Banking
Challenges Of Marketing Banking Services In Rural Market
Opportunities For Banking In Rural Areas
Marketing Strategies For Banking Services
Marketing Strategies For Banking Services Continue
Icici Bank Case Study
Challenges & Opportunities
Marketing Strategies For Insurance Services In Rural Markets

Marketing Of Agricultural Inputs & Produce

Indian Tractor Industry & Its Classification
Challenges & Potential Of Tractor Industry In India Part 1
Challenges & Potential Of Tractor Industry In India Part 2
Challenges & Potential Of Tractor Industry In India Part 3
Fertilizer Industry And Its Classification And Policy
Challenges & Marketing Strategies For Fertilizer Industry
Challenges & Marketing Strategies For Fertilizer Industry Continue
Agrochemicals Industry & Marketing Environment
Marketing Environment For Agrochemicals
Marketing Strategies For Agrochemicals
Indian Agricultural Produce
Challenges In Marketing Agricultural Produce
Challenges In Marketing Agricultural Produce Continue

E-Rural Marketing & E-Governance For Rural India

Introduction Concepts & Itc E-Choupal Case Example
Teradata Case let
Indiagriline Case Example
Kasam Caselet
E-Governance Introduction & Benefits
E-Governance Projects & Conclusion
E-Governance Projects & Conclusion Continue