Public Relations: Oil/Gas/Chemical executives will learn step-by-step what to do with the news media before a crisis
What you will learn
Maintaining your reputation during a crisis
Looking confident and comfortable during a news conference
Framing crisis messages
Answering tough questions from reporters
Speaking in sound bites
Rehearsing for crisis communications events
Developing a crisis management plan
Description
Public Relations: Imagine the worst: an explosion or leak has hit your operations and now the news media are swarming around you. But now imagine yourself looking poised, facing the toughest questions and getting the exact messages and quotes you want into the final news stories. You will not become another Tony Hayward!
This course is for oil and gas industry executives who may have to face the media during a Public Relations crisis. You will learn exactly how to look comfortable, prepare messages, answer questions and speak in sound bites. You will learn how to avoid disastrous sound bites and off message quotes that have cost other energy companies billions of dollars in market cap in the past. You will be prepared to face the media in the future if and when you suffer a Public Relations crisis.
The BP Gulf disaster cost that company tens of billions of dollars in market cap, in part, because of how poorly their executives handled the media during this Public Relations crisis. You can learn from their mistakes.
TJ Walker has conducted media training and Public Relations crisis communications training workshops for oil and gas industry executives from the Middle East to Texas to around the world. He will give you real world examples of exactly what to do and not do during a crisis.
If a disaster hits your refinery, tanker, or well, the whole world is going to see it. The media will come calling. You must have good answers to fair questions. “No comment” will be interpreted as the guilt of negligence and environmental lawbreaking. And bad answers will generate headlines around the world, especially if you claim that you “want your life back!”
You can’t control all events surrounding a crisis and you can’t control the media’s questions, but you CAN control your message, your answers and your sound bites. If you are an energy executive, you owe it to yourself, your career and your company’s brand to sign up today for the Crisis Communications Training for Oil and Gas Executives Course.
A crisis could hit your oil and gas industry or energy operations today or even tonight at Midnight. don’t let another second go by without preparing yourself for the media that might soon surround you.
There is a 100% Money-Back Guarantee for this Public Relations course. And the instructor also provides an enhanced guarantee.
Here is what Udemy students say about this course:
“Educative, and I wish all engineers take this course” Obeng Yeboah Paul
”This has been a wonderful and detailed learning experience into the world of crisis communications. Thank you for the detailed structures and planning advice.” Gary Potgieter
This Public Relations course is ideal for anyone searching for more info on the following: public relations – pr – public relation – press release – communications – public relations course – public relations strategy – public relations: media crisis communications – press release writing – media relations. Plus, this course will be a great addition to anyone trying to build out their knowledge in the following areas: crisis management – media training – reputation management – nonverbal communication.
Content
The Crucial Steps in Planning for a Crisis
How to Have a Convincing Message
Answering Questions and Holding Press Conferences
Sound Bites and Quotes
Final Preparations
Housekeeping Matters
Bonus Section
Overview
I’ve spent the better part of my career in the high-stakes world of industrial tech and infrastructure, and if there’s one thing I’ve learned, it’s that your technical “fail-safes” are only half the battle. You can have the most robust industry-standard tools and safety protocols in the world, but when a pipe bursts or a refinery goes offline, the court of public opinion doesn’t care about your redundant systems. This course, “Public Relations: Crisis Communications Oil and Gas Industry,” is a bit of a wake-up call for those of us who prefer spreadsheets to cameras. It’s a specialized deep-dive into the “human” engineering required when everything goes sideways.
Most PR courses are too fluffy—they talk about “brand sentiment” and “engagement” in a way that feels disconnected from the gritty reality of the energy sector. This one is different. It’s built like a hands-on lab for your reputation. The focus isn’t just on saying the right thing; it’s about the mechanics of delivery. It treats a press conference like a high-pressure system that needs to be vented correctly. From an experienced tech professional‘s perspective, I appreciated that it moves past the theory and gets into the “how-to” of surviving a 24-hour news cycle without losing your company’s market cap or your own sanity.
The course bridges the gap between beginner to advanced communication strategies, making it clear that crisis management isn’t a “soft skill”—it’s a survival skill. Whether you’re an engineer being tapped for a leadership role or a seasoned executive, the insights here regarding the “optics” of a crisis are invaluable. It’s about career growth that goes beyond technical mastery and into the realm of high-level organizational leadership.
Prerequisites
- A basic understanding of the Oil, Gas, or Chemical industry’s operational landscape.
- No prior PR degree is required, but a willingness to step outside your comfort zone and engage in real-world projects involving public speaking is a must.
- A background in management or a technical lead role is helpful, as the course assumes you are in a position where your voice carries weight during an incident.
- Familiarity with standard corporate communication channels (though the course will teach you the job-ready skills to master them).
Skills & Tools
- Crisis Management Planning: Learning how to build a blueprint for the “unthinkable” using industry-standard tools and frameworks.
- Media Training: Techniques for looking poised under hot studio lights and handling aggressive “gotcha” journalism.
- Sound Bite Engineering: The art of condensing complex technical data into 10-second clips that the media can’t twist.
- Message Framing: How to take control of the narrative before the “news” decides the story for you.
- Rehearsal Protocols: Using hands-on labs style simulations to prepare for the intensity of a live news conference.
Career Benefits & Job Roles
Taking this course is a massive boost for career growth, especially for those looking to move into the C-suite or Director-level roles within hazardous industries. In the energy sector, being “technically sound” is the baseline, but being “media-ready” is what separates the middle managers from the executives. This training serves as a form of certification prep for life in the high-pressure lane.
Potential job roles that would benefit include:
- Operations Manager / Plant Manager: You’re the first one the cameras look for when a site incident occurs.
- HSE (Health, Safety, and Environment) Director: Translating safety data into public reassurance is a job-ready skill you need.
- Public Affairs Officer: Refining your beginner to advanced media handling techniques.
- CEO/VP of Energy Firms: Protecting the company’s valuation and long-term reputation through professional crisis response.
Pros
- No-Nonsense Approach: The course skips the academic jargon and focuses on the high-pressure reality of the oil and gas sector. It’s pure job-ready skills from the first lesson.
- Focus on Physicality: I loved the sections on how to actually look and act on camera. As tech people, we often forget that 70% of communication is body language and tone, not just the data we’re citing.
- Practical Scenarios: The “answering tough questions” module feels like a real-world project. It prepares you for the heat of the moment rather than just giving you a script to read.
- Strategic Framing: It teaches you how to own the message. Instead of being defensive, you learn how to frame the crisis in a way that highlights the company’s commitment to resolution and safety.
Cons
If I’m being honest, the production value can feel a little “old school” at times—it’s not a flashy, high-budget Netflix-style production. If you’re looking for 4K cinematic b-roll, you won’t find it here. However, the actual content is so high-stakes and relevant that you quickly stop caring about the lighting in the instructional videos and start focusing on the industry-standard tools being discussed.