Become a Profitable Product Manager in 2023
What you will learn
Product Management
Product Manager Training
Project Management
Product Strategy
Product Development
Description
Unlock the Secrets to Highly Profitable Product Management & Become a Top 1% Product Manager!
Learn from the former Vice President of a Google accelerator startup and ex-PlayStation Global Manager Dekker Fraser, MBA.
Apply the secrets that separates successful, profitable products from the graveyard of failed products.
Discover research-backed strategies and nitty-gritty execution tactics of product management.
- The key factors that determine whether a product will succeed or fail
- Why some products are fundamentally more profitable than others
- Market research mastery & competitive analysis (including all the major types of market research)
- Tactical project management for product managers
- Product Led Growth (PLG)
- Product management for all kinds of products, including: B2C, B2B, software, hardware, apparel, entertainment & more
- Data-driven decision-making
- In-product analytics
- Customer-centric product innovation
- Leadership for product managers
- How to manage programmers
- Strategic, profitable product vision
- Road-mapping and prioritization
- Cross-functional collaboration and influence
- Agile and waterfall techniques
- Product launch excellence
- Product management certification
Unlock Your Potential, Elevate Your Product Management Career, and Drive Product Success
Are you ready to take your product management skills to the next level? Welcome to our transformative Product Management Course! Whether you’re a seasoned professional or just starting out, this program is meticulously crafted to equip you with the knowledge, tools, and strategies needed to excel in the dynamic world of product management.
English
language
Content
Product Management Introduction
Product Management 1
Product Management Highlight: SnapEngage & ScreenCastOMatic
Product Management 2
Product Management 3
Product Word of Mouth
Meeting Customer Needs
Product Management 4
Product Management 5
Product Management 5
Product Features That Do Not Create Value
Product Value Proposition
Product Value Proposition 1
Product Value Proposition 2
Product Value Proposition 3
Net Promoter Score Benchmarks
Project Management for Product Managers
Project Management for Product Management – Part 1
Product Schedules
Project Management for Product Management – Part 2
Project Management for Product Management – Part 3
Project Management for Product Management – Part 4
Project Management for Product Management – Part 5
Agile Scrum Primer
Sprint Backlog
Living in an Agile World: The Strategic Role of Product Management…
Product Strategy Considerations
Profit
Profit
Product Positioning Mistakes
Product Positioning Mistakes
Dyson Product Marketing Example
The Big Mistake in B2B Product Marketing that People Keep Making
Key B2B Marketing Notes
Notes Quiz
Managing Cannibalization
Product lifecycle decisions
Product Lifecycle
Nike Example: Big Product Marketing Mistake
Website Data Insights
Website Data Insights
Lessons from Grant Cardone’s 10X Rule
SaaS Product Management
SaaS Positioning Worksheet – Part A
SaaS Positioning A
SaaS Positioning Worksheet – Part B
SaaS Positioning B
Email nurturing after signing up for a free account – part 1
Email nurturing after signing up for a free account – part 2
50+ Growth Hacking Cases Studies (Including Tinder, Freshly, Harry’s, etc.)!
SaaS Sales Demos that Sell!
SaaS Startups Are Not Greedy Enough!
SaaS Marketing Time Horizons
SaaS Positioning 1
Positioning Quiz
Example – Bolt
Quiz
SaaS Positioning 2
SaaS Positioning 3
Automation vs Analytics
Positioning – Successful Companies
Meet Customers Where They’re At
Homepage Messaging
LinkedIn Ad Example
Vertical SaaS Positioning
Building a Story Brand
Market Research for Product Managers
Prologue: Quick Market Research Hacks
Quick Hacks
3 Types of Market Research
3 Types of Market Research
3 Types of Data
3 Types of Data
Shopify Example: Research Hacks Applied
Two Pointers for Market Research
Exploratory Research
Example: Arthritis Supplement (Branding Based on Exploratory Interviews)
Interviewing Potential Buyers (B2B)
Interviewing Potential Buyers (B2B)
Writing Case Studies
Case Study Interview Questions
Case Study Interviews
Opinion Testing
Descriptive Market Research 1
Descriptive Market Research 1
Descriptive Market Research 2
Evidence-Based Website Copywriting
Collecting B2B Survey Responses
Collecting B2B Survey Responses
Survey from Mailchimp
Surveying B2B Buyers (Quantitative Research)
Surveying B2B Buyers
Survey
Terms to Know for the Following Lectures
Diagnosing Problems 1
Diagnosing Problems 2
Advanced Considerations in B2B Funnels
Calculating Sales Velocity
Viral KPIs in LinkedIn
Using LinkedIn Ads for Research?
3 Classic Advertising Testing Methods
Market Research Lessons from Advertising Strategy
Survey Solicitation
Introduction to Casual Market Research
3 Things Worth Testing with Direct Response
A/B Testing in Facebook
A/B Testing in Facebook
Where to Use LinkedIn for Research
Competitive Analysis 1
Competitive Analysis 2
Competitive Analysis 2
1-Page Competitor Analysis Template
Spying on Competitors’ Ads (LinkedIn)
Spying on Competitors’ Ads (Facebook)
PART 1 : Competitive Analysis
PART 2 : Competitive Analysis
PART 3: Competitive Analysis – Customer Captivity
PART 4 : Competitive Analysis – Marketing Strategy & Tactics
Introduction to Sizing Markets & Sizing Demands
Investor Marketing
Introduction to Market Sizing
Quiz
Sizing Markets with Investor Relations
Sizing Markets with Social Media Advertising
Estimating Demand with ProfitGuru
Estimating Demand with Google Keyword Planner
Be Careful with Using Views, Reviews, and Subscribers!
Sizing Book Demand with KDSPY
Sizing Podcast Markets
Sizing Markets with Panel Data
Absolute #s Matter more than Relative #s
The Uniqueness Trap
Introduction to Research on How Brands Grow
How Brands Grow Part 1
How Brands Grow Part 1
7 Rules for Brand Growth
7 Rules for Brand Growth
Notes from Byron Sharp
Notes from Byron Sharp
Marketing Laws
Marketing Laws
Ogilvy’s Thoughts on Market Research
Intro to Customer Decision Journey Research
Customer Decision Journey Part 1
Customer Decision Journey Part 2
Customer Decision Journey Part 3
Customer Journey’s McKinsey
Intro to Conversion Rate Optimization
Strategic Thinking for Conversion Rate Optimization
Strategic Thinking
Assignment: Audience Insights
On-site Surveys
Survey Example
Conversion Rate Optimization Mistake
Easiest Way to Boost Conversion Rates
Dramatic CTA Changes
Levels of Testing
Offer Testing
Time To Convert
30 Day Drip with Webinar
Assignment: Webinar
6 Principles
Analytics Mistakes
Ungated Videos
Provide Options
Provide Options through Retargeting
Address Objections
Don’t Gate Your Content
Testing Creative Strategies
AB Testing Pages
AB Testing Pages 2
A/B vs A/B/N vs. Multivariate Testing
General Rule of Thumb
CRO Software
Optimizing Based on Stages of Awareness
Funnel Content Testing
Funnel Example
Pricing Page Testing
Audio Testing
PQLs
Social Sign On
Live Chat CRO
Cancellation
Interactive Content
Intro to Marketing Psychology
Why obsolete frameworks like the 4Ps and Myers-Briggs stick around
Why obsolete frameworks like the 4Ps and Myers-Briggs stick around
How to change people’s minds using Jonah Berger’s psychology framework
How to change people’s minds using Jonah Berger’s psychology framework
How to change people’s minds (psychology example)
How to change people’s minds (psychology example)
Incrementalism
Incrementalism
Reciprocity
Scarcity
Visibility
Visibility
Toilet Paper Psychology
Familiarity, Likeability & Influence
Familiarity Psychology
Product Marketing Pricing Psychology
Virality
Persuasion & Influence
Habit Formation
Intro to Finding Buyers & Partners
Sales Navigator
Sales Navigator Walk-Through
Influencer Marketing
Your list and why personas aren’t adequate
Pointless personas
The best approach
Finding or buying a list
Rent a list
Build a list from scratch continued
Compile or build a list
Your List – Conclusion
Intro to Data & Media
Data Driven Cold Email Insights
Data Driven Cold Email Insights
Measuring Success
Frequency, Ad Recall & Purchase Intent
Brand Marketing Measurements & Mistakes
A Million Impressions Campaign Example
LinkedIn Advertising Benchmarks
Intro to Product Marketing Analytics
Measuring Success
Digital Marketing Analytics Part 1
Digital Marketing Analytics Part 2
Customer Analytics Part 1
Customer Analytics Part 2
Value Propositions & Demand Generation Part 1
Value Propositions & Demand Generation Part 2
Product Analytics
Broad Market Analytics Part 1
Broad Market Analytics Part 2
Pricing & Profit Part 1
Pricing & Profit Part 2
Advertising & Media Part 1
Advertising & Media Part 2
Product Manager Leadership Skills
Team Management
Team Management
Executive Presence for Leaders – Part 1
Executive Presence for Leaders – Part 2
OPTIONAL Executive Presence Video
Lead Leadership
Executive Presence Quiz
Team Leadership
Leadership Tips
Leadership Tips
Toastmasters Leadership Advice
Toastmasters
Leadership Principles & Myths 1
Leadership Principles & Myths 2
Leadership Principles & Myths 3
Leadership Principles & Myths 4
Leadership Principles & Myths 5
Leadership Principles & Myths
Collaboration Leadership
Collaboration Leadership
Presentation Slides
How people evaluate you
How people evaluate you
Commitments
Commitments
How to persuade others
How to persuade others
Principles of Persuasion – Video https://comidoc.net/udemy/product-management-profit
Candor
Candor
Negotiating deals
Negotiating deals
Note on commitment
Gaining power
Gaining power
Powerful people
Video on Power from a Stanford professor
When should leaders own a decision and when should they delegate?
Task-oriented vs people-oriented
Task-oriented vs people-oriented
12-minute personality test
Belbin team roles
Eye contact in the workplace
Eye contact
Body language
Body language
Writing emails within a company – part 1
Writing emails within a company – part 1
Writing emails within a company – part 2
Writing emails within a company – part 2
Phone calls
5 interpersonal skills and 3 communication barriers
5 interpersonal skills and 3 communication barriers
Don’t send mixed signals
Addressing problems assertively
Addressing problems assertively
Praise publicly and chastise privately
Praise publicly and chastise privately
Giving critical feedback
Giving critical feedback
Encourage all personalities to talk
Encourage all personalities to talk
Engaging with new people
How do you respond in stressful situations
How do you respond in stressful situations
Dealing with stressful conversations
Communicate frequently
Communicate frequently
Be generous
Listen
Be silent
Ask open-ended questions
Ask open-ended questions
Tips
Rule #1 of Personal Branding
Assignment
What LinkedIn Teaches Us about Branding
LinkedIn Branding
More on Personal Branding
More on Personal Branding
Assignment
Personal Branding 3
Fashion Matters
Iconic Fashion for Building a Personal Brand
Assignment
When Branding Matters More
When Branding Matters More
Life Coach Case Study + Psychology & Influence
Your Comprehensive Personal Branding Plan
Quiz
Personal Branding CASE STUDY
Quiz
Strong Point of View
Influencer Outreach
Assignment
BLOCKBUSTERS!
Being the Best Does Not Matter
The FASTEST Way to Raise Your Brand Awareness
Assignment
How to Be More Likeable
Likeability
Shark Tank
Assignment
11 Ways to Build Your Personal Brand [Harvard Business Review]
Professional Service Personal Branding
Quiz
Assignment
Dan Lok
Appendix
Product Led Growth
Product Led Growth (Wider Top of Funnel & F2P Games)
Gamification: the Frontier of Product-Led Growth
Jason Lemkin on Freemium
Product Led Growth
Habit-forming products 2 (optional)
Product Led Habit Formation
A simple trick to get the behavior you want
Do not require a work email!
Do not require a work email!
What does product-led really mean?
The end user is king
Usage-based trials
Usage-based trials, habit formation, and end users
Changing people’s minds with PLG
Product Led Growth with RocketReach: The Usage Experience
Email nurturing after signing up for a free account – part 1
Product Led Growth Welcome Email
Email nurturing after signing up for a free account – part 2
Sample nurture emails and tips
Case studies
Initial sign-up process
Closure
Don’t ask for annoying information upfront
How to change people’s minds
Addressing objections 1
Addressing objections 2
Word of mouth
Finding influencers
Freemium vs. Free Trial
Conversion benchmarks