• Post category:StudyBullet-17
  • Reading time:6 mins read

Product Led Growth [from a Silicon Valley Veteran, MBA]
Startup Marketing | App Marketing | SaaS Marketing | Product Management | Growth Hacking | IT Startup | Tech Startups

What you will learn

Product-led growth

Product marketing

Product management

Growth hacking

Digital marketing

Email marketing

Lead nurturing

Lead generation

Description

Make your product go viral and generate boatloads of money with the hottest Silicon Valley trend: product-led growth!

Learn from a Silicon Valley veteran with 11 years experience in marketing for companies of all sizes including: Series A-D startups, bootstrapped startups, a Google accelerator startup, a Google venture-backed SaaS, Sony PlayStation, and more!

Content includes case studies, actionable advice, gamification tips, growth tactics, marketing psychology, startup marketing, quizzes, real examples from my work history (including successful ads and campaigns) and much much more.

Learn how to:


Get Instant Notification of New Courses on our Telegram channel.


  • Write emails to onboard new users
  • Generate viral word-of-mouth for your product or startup
  • Gamify your UX
  • Optimize your conversion metrics
  • Re-design your product marketing to be product-led
  • Fix holes in your marketing funnel
  • Switch from a sales-led to product-led funnel
  • Build habit formation
  • Persuade people to try, buy, and keep using your product
  • Apply marketing psychology
  • Widen your top-of-funnel
  • Market like a Silicon Valley guru [growth hacking]
  • Explode your app’s install rate
  • Get people talking about your product or startup
  • Generate revenue faster
  • Apply best practices in product-led growth

This course is for: marketers, entrepreneurs, general managers, product managers, and others wanting to apply product-led growth to their business, B2B marketers and B2C marketers.

Let’s start getting you more users!

Topics:

  • SaaS
  • SaaS Marketing
  • Software Marketing
  • App Marketing
  • Growth Marketing Product
  • Mobile App Marketing
  • Apps Marketing
  • App Promotion
  • Tech Marketing
  • Technology Marketing
  • Tech Startups
  • Product Growth
  • B2B Marketing
  • B2B Growth
  • B2C Marketing
  • Startup Marketing
  • Gamification
  • Product Management
  • Product Owner
  • Growth Hacking
  • Growth Marketing
  • Growth Mindset
  • Product Marketing
  • Product Marketing Manager
  • Product Marketing Strategy
  • Digital Product Marketing
  • Marketing Your Product
  • Digital Marketing
  • Marketing Strategy
English
language

Content

Product Led Growth

The key to product led growth is a wider top-of-funnel
What can we learn about product-led growth from free-to-play games?
Gamification: the Frontier of Product-Led Growth
Jason Lemkin on Freemium
Quiz 1 – Product Led Growth
Habit-forming products
Habit-forming products 2 (optional)
Product Led Habit Formation
A simple trick to get the behavior you want
Do not require a work email!
What does product-led really mean?
The end user is king
Usage-based trials
Usage-based trials, habit formation, and end users
Changing people’s minds with PLG
Product Led Growth with RocketReach: The Usage Experience
Email nurturing after signing up for a free account – part 1
Product Led Growth Welcome Email
Email nurturing after signing up for a free account – part 2
Sample nurture emails
Case studies
Initial sign-up process
Closure
Don’t ask for annoying information upfront
Visibility
How to change people’s minds
Addressing objections
Addressing objections 2
Word of mouth
Finding influencers
Freemium vs. Free Trial
Familiarity
Conversion benchmarks