Customer Acquisition, B2B Marketing, Sales Funnels, Business Development, Demand Generation, Sales Funnel Marketing
What you will learn
The most cost-effective customer acquisition techniques in 2020
Proven lead generation methods including digital, traditional, and modern
Product marketing tips based on a decade of experience
B2C and B2B marketing
Startup marketing tactics
Go to market execution
User acquisition tactics that are quick, cheap, and effective
Description
You want more customers. You want more leads. You want more users. And you want them fast and cheap. I’ll show you how, based on my 13 years in marketing and demand generation for companies small, medium, and large.
Learn:
- How I acquired users for less than 10 cents each
- How my product generated almost 15 million views
- How “triggers” are the key to capturing customers before they consider competitors
- Product marketing
- Demand generation
- How to make your product go viral
- How to move leads through your lead funnel
- B2B and B2C customer acquisition tactics
- Proven examples of customer acquisition success
- How to grow your company extremely quickly
- Why 2/3rds of marketers measure email effectiveness incorrectly
- Why awareness, consideration, purchase is the wrong way to acquire customers
- Modern frameworks for developing a customer-generating machine
- Startup marketing
- Acquisition funnels & marketing funnels
- B2B sales / prospecting for startups, consultants, entrepreneurs, and enterprises
- How to get meetings scheduled
- Get meetings with prospective clients and customers
Learn from someone who:
- Has an MBA form the number-one-ranked marketing school in the USA
- Has over 10 years experience in hands-on marketing for companies small, medium, and large
- Has published multiple books on product marketing
- Has taught college-level digital marketing
This course covers: Lead Generation, User Acquisition, Customer Acquisition, B2B Lead Generation, Generate Leads, Get Customers, Lead Generation Business, Small Business, Lead Generation, Lead Generation Mastery, Get Customers, Get Your First Customers, How to Get Customers, How to Get More Customers, Getting Customers, Get More Customers, Growth Marketing
- Business Development
- Customers Acquisition
- Customer Acquisition Cost
- Customer Acquisition Strategy
- Customer Acquisition with Social Media
- How to Create a Customer Acquisition Plan
- Lead Generation Business
- Small Business Lead Generation
- Lead Generation Mastery
- Digital Marketing
- B2B Marketing
- Marketing B2B
- Content Marketing for B2B Enterprises
- Get Customers
- Get Your First Customers
- Marketing for B2B sales people, freelancers, consultants, entrepreneurs, startup founders
- Demand Generation
English
language
Content
Introduction
Intro
Your List
Your list and why personas aren’t adequate
Pointless personas
The best approach
Finding or buying a list
Rent a list
Compile or build a list
Build a list from scratch continued
Your List – Conclusion
Stop Marketing Your Product!
Why you need to stop marketing your product and start doing this one thing
Latch Onto Larger Companies
Part 1
Part 2
Your Pipeline
Pipeline Part 1
Pipeline Part 2
Pipeline Part 3
What type of lead do most people mean when they say “we want more leads!”
Your Customer Journey
Customer Decision Journey – Part 1
Customer Decision Journey – Part 2
Customer Decision Journey – Part 3
Direct Mail
Direct Mail Resurgence
Viral Content
Creating viral content
Beard Bib Example
One of the Cheapest Ways to Acquire Customers
Part 1
Part 2
Your Hard Offer
Your Hard Offer – Part 1
Your Hard Offer – Part 2
Promote your hard offer on Facebook
Which of the following is a hard offer?
Pay for Buyer-Ready Downloads
Content Syndication
Cold Calls
Cold Calling
Emails
Emails Part 1
Email Lead Nurturing
Emails Part 2
Bonus Material
4 Key Drivers of Efficient Customer Acquisition
7 Secrets to Acquire Tons of Software Customers Quickly
7 Big Product Marketing Mistakes