Online promotion

The new era is requiring the presence more often in the digital world. We spend an important amount of time online for information, shopping, entertainment or work, but many of us, especially youngsters, are not prepared yet to fully take advantage of what the internet and technology is offering in terms of monetization.

It was identified the need of using social media platforms as a paradox not for socializing, but for promoting our creations or business. The essential aspect here is that although the need is high as a lot of businesses are moving online, not many entrepreneurs know how to use the social networks in their advantage. Having a website/platform/ e-shop nowadays is important but knowing how to populate your web to attract costumers is as important as having it.

We’re happy and proud to announce the launch of our “Online promotion” MOOC. The course is destined for beginners that want to learn about online promotion and marketing, and is presented via videos, exercises and quizzes.

On top of that, you have the chance to follow the course in English, Romanian and Italian, and you can easily download the manual accompanying the course.

If you ask yourself what are the main topics of the course, here they are:

• What is marketing?
• The communication in our work
• Branding creation
• Web Design
• Social Media
• Content planning
• Specialized applications
• SEO/SEM
• Going live
• Web analytics
• Crowdfunding
• Four common mistakes in digital marketing

The course will increase the knowledge of the learners and will give them the possibility that once finished the course to be able to understand fully the basics of online promotion and have all the plannings ready in case of taking the decision to go on this path.

We hope you enjoy learning and we’re looking forward to having you as a student in the other courses we offer too!

This project was funded through the Erasmus+ programme, within the SoundBeatsTime project.