• Post category:StudyBullet-5
  • Reading time:13 mins read




What you will learn

 

How to optimize your LinkedIn Profile to get much higher visibility & depth

 

How to drive traffic to your website using LinkedIn Videos and LinkedIn Blog Posts

 

Present yourself powerfully on LinkedIn and discover other online networking techniques

 

Build relevant professional networks on LinkedIn as a foundation for future advancement

 

Set the stage for a rewarding career where you forge your own path

 

The different types of LinkedIn posts

 

The do’s and do not’s of LinkedIn

 

How to create a LinkedIn strategy to help you stand out and become a leader in your field

 

How to create LinkedIn content and when to create each type of content

 

The MOST EFFECTIVE LinkedIn Marketing strategies to capture your audience’s attention

Description

Do you have something to say and do you want people on LinkedIn to listen to you?

Well, it’s not easy to stand out in such a noisy environment. In fact, it’s getting more difficult. With the surge of users fleeing from Facebook, Instagram, & Twitter, it is becoming even more challenging to get your content recognized and to build your audience!

That is why you need to understand how to put together and execute on a proven strategy that will allow you to differentiate yourself so that you can stand out in the marketplace.

For most people, whether they’re sales people, recruiters, freelancers, consultants, or entrepreneurs, they will spend hours of their personal time writing and posting poorly written LinkedIn content that generates ZERO Engagement…and eventually they give up thinking that LinkedIn doesn’t work.

I will teach you the keys to developing your personal brand and creating content that resonates with your audience.

 

I love to use LinkedIn so I have put this course together to highlight every bit of advice that I have learned. I back every word because it has been proven through my own experience.


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If done right, you can get yourself into the running for positions that were previously out of your reach. Plus, you can present yourself more professionally, with higher confidence, and with a stronger sense of purpose. You will be able to identify the right opportunities so that you don’t waste your valuable time looking for what’s next and instead the next opportunity finds you.

And it can all happen within the space of a few weeks.

If you learn and use the strategies taught in this course, it could mean increased pay, new opportunities, and maximum control over your career, which could easily translate into tens of thousands of dollars of value.

With high-quality videos and other well-crafted materials, this course is optimized for both enjoyment and retention, allowing you to get the most out of this valuable career information.

This course will not teach basic LinkedIn navigation. That’s a job for Google.

 

Who am I?

My name is Ben Wann and I rank in the top 1% of  LinkedIn users and I have been on the site for 7 years. I have gained a ton of advanced insights and knowledge that I want to share. I use the site on a daily basis to build and hone my own personal brand and now the brand of my company, The Numbers Guys.

Personally, I can’t stand to see so many people selling terrible advice around tips, tricks, gimmicks, and shenanigans to game your way to LinkedIn success. Those tricks never work and this course isn’t that. This course is for the people who want to know how to build a powerful brand and audience in the short and long term.

 

 

 

English
language

Content

Introduction

Introduction
Welcome to the Course
Material Overview
Who am I?

Why LinkedIn?

Key Stats & Observations
Build Your Brand
Build Your Tribe
Get Inside Information
Why LinkedIn?
Show some love

LinkedIn Strategy

Strategy Intro
What do I want to get out of this?
Build Your Network before your need them
Good Marketing begins with strategy
Have a Brand Strategy
Branding- Be Divisive
Who is Your Audience?
Sales Strategies
What is your Voice/Style?
Establish Authority in Your Field
Strategize to be consistent
Be Patient
Strategy Conclusion & Workbook
Strategy

Key LinkedIn Concepts

Intro
Followers
Connections
Configuring Connect vs Follow
Messaging
Connection Request Tips
LinkedIn Groups
The Algorithm
Stay Visible
Talk About What You Know
Have Fun
Other Tips
Key Concepts- Wrap up
Key Concepts

LinkedIn Profile- Intro

Intro
Profile Header and Tagline
Tagline Examples
Profile Sections Overview
About
Dashboard
Articles & Activity
Experience
Education
Licenses & Certifications
Skills & Endorsements
Recommendations
Accomplishments
Profile Wrapup
Workbook- Profile
Your Profile

Like, Comment, Share

Intro
Like, Comment, Share
Like
Comment
Share
Hashtags
Tagging Other People
Curating Content
Like, Comment, Share wrap up
Like, Comment, Share

Measure Performance

Intro
LinkedIn Analytics
Shield
Social Selling Index
Analytics wrap up

Keys to a Successful Post

Intro
Keys to a Successful Post
The Contrarian Opinion
The Website Redirect
The Industry Tongue-In-Cheek
Take a Stand on an Industry Issue
The Industry Specific Insight
The Content Curation
The Personal Achievement and Thank You
The Free Resource Guide
Wrap up

Create Content

Creating Content
Defend Your Thesis
Don’t Humblebrag
Don’t Write a Broem
Don’t Schedule or Plan Content
Don’t Create a Fake Story
Don’t Steal and Copy
Don’t Post on Religion, Politics, Sexuality, & Race
Dont’ be Negative
Don’t Beg for a Job or Demand Favors
Don’t Post Pure Sales Pitches
Don’t Share a Common Sentiment
Building Your Brand
Building Your Brand (Cont)
Give Them Enough to Want More
Written Post 1
Written Posts 2
Share Stories
What Does My Audience Want to Say, but Daren’t say?
Add Images, Infographics, and Documents to Posts
Build an Audience
Articles
VIdeo
Podcasts
Text or Video?
Just Start
LinkedIn Workbook- Create Content
Create Content Wrap Up

Refill the Well

Intro
Read Your Newsfeed
$1.8 Strategy
Follow the leaders
Follow Companies
Follow Your Competitors
Follow Hashtags
Listen to Podcasts
Excercise
Capturing Good Ideas
Thank You
LinkedIn Workbook- Network
Bonus Lecture: Your Learning Journey

Create a personal website

Should You Create a Website?
Website overview
Website in detail