A walk-through study guide to getting your Email Specialist certification
What you will learn
Marketing Cloud
Salesforce
Email Studio
Automation Studio
Journey Builder
Email Best Practices
Description
This course comes with a downloadable study guide template that you may fill alongside or simply watch the video explanations that will break down each category of the Salesforce Email Specialist certification. Every category comes with real life use cases that will boost your confidence as a Marketing Email Specialist and increase your knowledge on the capabilities of Marketing Cloud tools such as Content Builder, Email Studio, Automation Studio and Journey Builder.
English
language
Content
Intro – How to Study for this Exam
Exam Objectives and Studying Strategy
Email Best Practices and Design
Intro to Email Best Practices
CAN-SPAM Act and Deliverability
Elements of an Effective Email
Content Creation
Create Content with Content Builder
Managing Data
Subscriber & Data Management Breakdown
Marketing Automation and Tracking/Reporting
Automation Studio
Journey Builder
Tracking and Reporting
Test Your knowledge
Email Specialist Sample Questions