Learn the key principles of persuasion in a sales context
What you will learn
The Three Core Concepts of Sales Persuasion
How to Incorporate Persuasive Tactics into your Sales Presentation
Three Phases a Buyer Goes Through Before Making a Decision
How to Match Persuasion Tactics to the Buyer’s Journey
When and when not to make an emotional appeal to your audience
Description
A great starter course for sales professionals or business owners looking for insight into sales and selling. In this course, participants learn some of the core concepts of persuasion and specficically how it relates to the buyers journey.
Too often, novice sales people focus their efforts on trying to sell or pitch their service or product to prospective customers before it’s time. Sometimes the opposite is true, and sales people without proper training will deliver facts, statistics, and spefications to pospects at the exact wrong time in the sales process.
In this course, Brad Ball provides clear explanations and examples to which any sales person or entrepreneur can relate. Participants will learn the universal buyer’s journey and the core concepts of persuasion. They’ll learn timing and ideas that can greatly enhance their effectiveness in the sales process. Immediately they’ll learn which persuasive concepts to use as they prepare their sales pitch and build out their slide deck.
Topics and concepts taught include the following:
- Three Phases of the Buyer’s Journey
- Two important events that occur during the buyer’s journey
- Three core concepts of persuasion
- Which persuasive technique is most important
- The proper order of persuasion for sales situations
- Matching the buyers journey to the best persuasion techniques
- The importance of identifying your audience as you plan your presentation