Learn how pro webinar producers grab attention and keep the audience hooked from the first seconds to the main message.
What you will learn
Marketers who create B2B webinars for their company
Create webinars that get audiences to take the next step
Understand and influence audience attention throughout your webinar
Be the true webinar expert at your company
Description
This course, from a co-founder of The Best Damn Webinar Co., reveals the techniques and concepts that professional writers and producers use to “own’ those critical first few minutes of every webinar.
Dean Waye has produced over 1,000 B2B live events, and worked for clients on 6 continents. He specializes in the toughest webinar formats — technical/explainer presentations and interview-style events with amateur corporate hosts and guests.
These techniques were developed and tested, to make even those kinds of webinars awesome.
In this course you’ll learn:
- How to give audiences what they crave at the beginning of every webinar, especially B2B ones
- How to open your webinars so the audience is hooked and wants to see what you’ll say next
- How to introduce yourself the right way, to keep the audience’s attention and show that you’re the right expert, right now
- How (and when) to describe their positive future, so they invest their time and attention with you for the remainder of your webinar
The first few minutes of any webinar are the most crucial. With this course, you’ll start every webinar the right way. And bring more people than ever along with you as you guide them toward your Call to Action.
Content