The Essential Guide to Digital Marketing, Free High Quality 30min Digital Marketing Course, Waste NO TIME

What you will learn

Introduction to Digital Marketing – Definition and scope of digital marketing, Importance of digital marketing for businesses

What is SEO and why it is important – Keyword research and on-page optimization, Off-page optimization and link building

Pay-Per-Click Advertising (PPC) – Introduction to PPC and different platforms (e.g. Google Ads), Setting up a PPC campaign, Keyword research and ad copywriting

Social Media Marketing – Introduction to social media marketing and different platforms, Setting up and optimizing business profiles on social media

Content Marketing – Definition and importance of content marketing, Types of content and their role in the marketing funnel

Email Marketing – Introduction to email marketing and best practices, Building and segmenting an email list, Crafting effective email campaigns

Mobile Marketing – Introduction to mobile marketing and its importance, Mobile-friendly websites and apps, SMS and push notifications

Online Reputation Management – Importance of managing online reputation, Monitoring and responding to online reviews and ratings

Advanced Digital Marketing Strategies – Influencer marketing, Affiliate marketing, Retargeting and personalization

Video Marketing – Best form of videos for marketing, Which type of content to use

Top Social Media Platforms for Advertisements – Types of ads available (sponsored posts, sponsored events, targeted ads)

Description

Welcome to our comprehensive course on digital marketing! In this course, you’ll gain a deep understanding of the latest trends and best practices in online marketing and learn how to effectively use a variety of tools and techniques to drive traffic, engage with customers, and increase conversions.

Throughout the course, you’ll be introduced to a wide range of topics, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content marketing, email marketing, mobile marketing, online reputation management, advanced digital marketing strategies, and video marketing. You’ll learn how to use these tools and techniques to effectively reach and engage with your target audience, and you’ll gain a solid understanding of how to measure and analyze the performance of your campaigns.

In addition to lectures and discussions, you’ll have the opportunity to put your knowledge into practice through a variety of hands-on activities and projects. You’ll have the chance to create and implement your own digital marketing campaigns, and you’ll receive feedback and guidance from our expert instructors. You’ll also have access to a range of resources and tools to help you succeed, including case studies, templates, and industry-specific examples.


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Whether you’re a business owner, marketing professional, or simply looking to improve your digital marketing skills, this course has something for you. By the end of the course, you’ll be well-equipped to succeed in the online world and drive results for your business or organization. You’ll have the knowledge and confidence to create and execute effective digital marketing campaigns, and you’ll be able to make informed decisions about the direction of your marketing efforts.

– The course is provided by Digital Label –

English
language

Content

Point of learning this course

What are benefits of completing this course?

Introduction to Digital Marketing

What is Digital Marketing?
What is Digital Marketing? [Video Form]

Search Engine Optimization (SEO)

What is Search Engine Optimization (SEO)?
What is Search Engine Optimization (SEO)? [Video Form]

Introduction to PPC and different platforms

What is Pay-Per-Click Advertising (PPC)?
What is Pay-Per-Click Advertising (PPC)? [Video Form]

Introduction to social media marketing and different platforms

What is Social Media Marketing?
What is Social Media Marketing? [Video Form]

Content Marketing

What is Content Marketing?
What is Content Marketing? [Video Form]

Email Marketing

What is Email Marketing?
What is Email Marketing? [Video Form]

Mobile Marketing

What is Mobile Marketing?
What is Mobile Marketing? [Video Form]

Online Reputation Management

What is Online Reputation Management?
What is Online Reputation Management? [Video Form]

Advanced Digital Marketing Strategies

What are Advanced Digital Marketing Strategies?
What are Advanced Digital Marketing Strategies? [Video Form]

Video Marketing

What is Video Marketing?
What is Video Marketing? [Video Form]

[Additional Section] Top Social Media Platforms for Advertisements

How to advertise on Facebook, Instagram and TikTok?
How to advertise on Facebook, Instagram and TikTok? [Video Form]

Best Marketing Book

Buyology: Truth and Lies About Why We Buy By Martin Lindstrom