Executive Diploma in Business Strategy

Welcome to program: Executive Diploma in Business Strategy

Program provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on higher & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry, and resident of the incubator “The Fintech House of Portugal”.

MTF is present in 199 countries and has been chosen by more than 140,000 students.

During the course you will know about: what is business strategy and why it is important; types of strategies, tactics of business development and its risks; approaches and methods: SWOT analysis, Balanced scorecard, Value chain strategic analysis, The BCG growth-share matrix, Economy of scale and scope, Porter’s five forces, PEST analysis, The blue ocean strategy. After finishing a course you will get: key knowledge about business strategy and how to create it in effective way

Course Plan:

1. About the course, topic and author

2. Introduction to business strategy and its essence, elements

3. Types of strategies, tactics of business development

4. SWOT analysis

5. Balanced scorecard

6. Value chain strategic analysis, the BCG growth-share matrix, economy of scale and scope

7. Porter’s five forces, PEST analysis

8. The blue ocean strategy

Course Full Description and Welcome Letter:

Hello!

This online course is designed for beginners and for the ones who already have an experience in business.

This course contains a lot of information for leveling up the business skill and knowledge, and helps to know new methods, techniques and approaches, which you can use in management.