The secret formula of McKinsey slide deck: The art and science of building persuasive business presentations

What you will learn

Learn how to build a presentation like a management consultant from scratch

Explore the basic blocks of a McKinsey-styled presentation

Understanding storyboarding for business

Writing powerful key messages

Using dot-dash storyline and pyramid principle to craft a compelling storyline

Working with tables, words, and graphics

Using simple and complex charts to visualize insights

Apply plan-do-check-act cycle to create a management consulting presentation yourself

Managing presentation nerves

Setting up your room for presentation

Master the system that covers almost everything you need to create compelling, memorable, and persuasive business presentations

Tips for handling a Q&A section

Understand essential body language techniques of public speaking

Learn how to write cover page, agenda, and executive summary like a management consultant

Learn the complete consulting presentation list to give an outstanding business presentation

Understand how to prioritize findings from many analyses

Tips for finding the right data quickly

Description

In today’s job market, you are only as good as your presentation skills. As the competition for high-level consulting and management positions becomes increasingly cutthroat, you need a powerful way to make your message stand out from the rest.

My name is John Burress and I’m excited to introduce you to the McKinsey presentation system. During my time as a corporate strategist, I’ve used McKinsey presentations to significantly grow many leading businesses using the same techniques you’ll learn under my instruction.

Recent studies reveal that over 80% of clients intuitively prefer presentations that use the McKinsey system due to its unique mechanics and ease of understanding.

My multi-faceted intensive course will guide you through the intricacies of management consulting presentations and cover a wide range of topics so you can begin utilizing the system for your own clients. You will graduate with a deeper understanding of the principles and best practices needed to compete in today’s job market.

Topics include:

· Exploring the basic blocks of a McKinsey-styled presentation

· Learning storytelling for business

· Writing powerful key messages

· Building smarter storyline

· What’s a storyboard and why do you need one

· Using dot-dash storyline and pyramid principle to craft a compelling storyline

· How to build a presentation like a management consultant from scratch

· Working with tables, words, and graphics

· Understanding simple and complex charts

· Managing presentation nerves

· Setting up your room for presentation

· Tips for handling a Q&A section

· Essential body language techniques of public speaking

Forbes reports that 70% of successful Americans report that presentation skills were critical to the development of their careers. Are you certain your skills are up to par?

If you’re ready to move into the upper echelon of effective communication and presentation success, sign up today. I look forward to meeting you soon.

English

Language

Content

Welcome

Introduction

What you should know before watching this course

Why do consultants use PPT so much

Using exercises

Preparation: learning principles

Explore presentation apps

Download the presentations from McKinsey, BCG and Accenture

Free gift worth $199

Plan

What is management consulting

What’s consulting project

Understand PDCA (Plan Do Check Act)

Identify main building blocks

The basic building blocks

Headline

Keep vertical and horizontal logic MECE

Storyboard

Build dot dash version of storyline

The Pyramid Principle: logic in writing and thinking

Bonus: The thought process in McKinsey reports and presentations

Analyze your audience’s knowledge level

Do

Combine the best of written and oral presentation skills

Cover page

Agenda

Agenda checklist

Executive summary

Communicate the main message in < 2 lines

Remember why you are paid to be there

Checklist to display information effectively

Headline checklist

Headline checklist

Maintain the logic flow

Use ellipse to support the flow

Produce the most important data to support headlines

Body is a more detailed explanation of the headline

Avoid lengthy and dense bullets of text

Using columns

Layout design


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Graphs tend to be poorly presented

Why management consultants love data

Data visualization apps for management consultants

How to choose among words, tables, graphics

Graphics or exhibits

Main types of charts

Other types of charts

Key graph elements

Each chart form is best equipped to illustrate one of five comparisons

5 basic kinds of comparisons

Component comparison

Item comparison

Time series comparison

Frequency distribution comparison

Correlation comparison

Typical amount in a consulting presentation

Secondary y axis

3D chart

Review chart checklist

Chart checklist

Diagram

Bonus: Editable PowerPoint diagrams

Tables

Table checklist

Table vs. Chart

Words

Find the right data quickly

Kicker

Kick checklist

Version management

Prioritize findings from many analyses

Appendix

Legal disclaimer

Theme

Color

Design principles

Font

Font size

Image

Video

Background

Animation

Pace information flow

Slide chooser

Check

In summary, when faced with a deadline, remember the following guiding principle

Presentation checklist

Use these questions to review your slides

How to choose meeting room

Minimum legible font size

Set up your room for presentation

Practice

Pre-meeting

More management consulting presentations that are publicly available

Act

Quickly establish a link with your audience

Build credibility

Attitude

Eye contact and body language

Voice control and how to improve yours

Don’t read your slides

How to talk without notes

Taking notes

Call participants by name

Using a microphone

Managing space

Apply 10-minute rule

Handle disruption

How to dress for a client meeting

Wrap up

Meeting minutes

Q&A

Debrief your presentation

Conclusion

Next steps

Course keynotes