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Entrepreneurship with Junior Ogunyemi: Everything you need to know – business strategy, fundamentals and growth hacking

What you will learn

Find your million dollar idea and why you need to focus on solving problems

Effectively use the assets you already have to get a business off the ground

Understand the value of a mentor and know how to find one

Be able to validate your ideas without risking everything

Understand how to raise funds to launch your business

Market your business, and know what to focus on

Understand how to sell, and use the 4 P process

Scale their business, and understand why they don’t want to be critical to the business in the long term

Description

Have you ever wanted to start a business? Bored of your day job and think you could achieve more? Do you have a great idea for a business, but don’t know how to go about getting it off the ground? If so, this course is for you.

Learn how to launch a business in 90 days

In this course, award winning entrepreneur Junior Ogunyemi explains everything you need to know to get a business off the ground in 90 days. By taking this course he will explain how to:

– How to find your million dollar idea and why you need to focus on solving problems

– How to best use the assets you already have to get a business off the ground

– The value of mentors and how to find one

– How to validate your ideas without risking everything

– How to raise funds to launch your business

– How to market your business, and what to focus on


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– How to sell, and the 4 P process

– How to scale your business, and why you don’t want to be critical to the business in the long term

After taking this course, you will have the entire business toolkit you need to get your idea off the ground.

Who is Junior?

He is the inspirational speaker that turns young people into entrepreneurs. Junior is a multi-award winning serial entrepreneur and author of the best-selling book β€œhow to be a student entrepreneur”.

Junior launched his first business at just 17, and used it to pay his student fees. By graduation, he also owned a football coaching academy operating in schools and communities across London. He had also launched a magazine publishing company and was recognised as one of the top 10 most outstanding black students in the UK.

At age 21, he wrote his first book and secured a publishing deal. Since then he has launched numerous other businesses and now focuses on social entrepreneurship because he believes that is the best way to understand and improve today’s society.

He has appeared on TEDx and national TV across Africa. Now, he continues to travel around the world sharing his principals of success, and for the first time has brought them to a digital platform with the Expert Academy

English
language

Content

Introduction

Junior’s story
Why you should start a business
What you are going to learn
Shameless book plug
The opportunity ahead for entrepreneurs
Factors that contribute to failure
The secret to success

Are you ready to be an entrepreneur?

The 4 stages of entrepreneurship
Finding a million dollar idea – the magic formula
Focus on adding value and solving problems
Step by step guide to coming up with idea
Resourcefulness: Using what you have to generate business opportunities
Being relentless

Mentors

What is the value of a mentor?
Where do I find a mentor?
How do I attract a mentor?

Ideas

What is idea validation?
Identify and test your major assumption
What is a Minimum Viable Product (MVP)?
MVP: Perfect is not the purpose

Money

Raising funds: Is the money a cushion or springboard
Raising funds: How to bootstrap
Raising funds: Alternative sources
Managing money: Cashflow is king
Managing money: Budgeting

Marketing

Know your market: Understanding the WHO
Know your market: Understanding the WHY
Know your market: Understanding the WHERE
Know your message: What makes the audience go wow!

Sales

Why sales people have a bad reputation
How to do it properly using B.I.K.E
Three step process to phone getting people on the phone
Person, Purpose, Process, Payoff
The difference between small and BIG contracts
The process for approaching big clients and contracts

Scaling & Team

Scaling: The importance of systems
Scaling: Creating a magic box
Bringing in the right team: Character, competence and chemistry
Partner, employ or outsource

Next steps

What mind-set will sustain your success?
Practice makes perfect
Bonus lecture