How to develop your message, get ready for questions and create sound bites in less than an hour. Plus look your best.
What you will learn
Preparing for a media Interview within 2 Hours
Developing a message
Having a strategy for answering questions
Creating sound bites
Looking good on TV
Description
Β Emergency Media Training: Facing a Reporter Within 2 Hours
This course will quickly teach you how to look your best on camera, prepare a message, develop a strategy for answering questions and create sound bites for that interview staring you in the face. This no-frills course gives you nothing but the bare essentials–you should be able to complete the course in 30 minutes or less. That way you will have more time to practice for your upcoming interview.
TJ Walker has trained more than 10,000 executives from six continents over the last 30 years including Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Members of parliament, US Senators and Miss Universes. He will teach you the same techniques that leading executives pay top dollar for in one-on-one training sessions.
Reputations are often made or broken during the first few media interviews conducted during a crisis or breaking news story event. You do NOT want to learn through trial and error in front of thousands or even millions of viewers/listeners/readers.
There is a system for preparing mentally and emotionally for every interview. Walker’s techniques are not common sense, but they are easy to learn and easy to follow. More importantly, they will help you get the ultimate result you are looking for:Β your message in the final story.
Now is your chance to learn essential media training skills from a first-class media trainer. You will not regret signing up for this class. If you are facing an upcoming interview in the very near future, please sign up today for Emergency Media Training: Facing a Reporter Within 2 Hours
There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.
Here is what Udemy students say about this course:
“TJ Walker not only knows what he’s talking about but also delivers essential information in an engaging manner with clear examples of what to do and what not to do. He’s spot on regarding messaging (refining the three points you need to make) and how to prepare on short notice. Between the training videos and the PDF books included in the course, it’s invaluable — and affordable for just about anyone. I took a media training course in NYC which required me to fly in for three entire weekends over the course of three consecutive months; TJ Walker covered essentially the same content right here. I’ve worked in radio/television as a producer/host and I’ve been interviewed by national media outlets from Good Morning America to the New York Times, so I’m picky; and I’m typically critical of those I see out there passing themselves off as media training experts, especially since I do media training (on a much smaller scale) myself. TJ Walker is the real deal. Though the production values aren’t high end and the lighting/background could use some tweaking, the content itself is top-notch. Whether you have only two hours or up to two days before your interview, you’ll have a significantly better chance of success by investing part of that time in taking this” Linda Lowen
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”I faced a lot of tvs, Radio, and Phone interviews in recent months. My only desire is I wish I had discovered this course prior. This knowledge is more than helpful, it ensures professional approaches, techniques, styles and clear explanations. Great work TJ keep em coming. Our company paid in excess of $3500 to have 4 (1hr) training sessions for 3 staff and I learned a lot more in this quick 40 min course, GREAT VALUE !!”Β Robert Masters
This Media Training course is ideal for anyone searching for more info on the following: journalism – media training – radio jockey – confidence on – camera – confidence – radio – camera – camera confidence – video – TJ Walker. Plus, this course will be a great addition to anyone trying to build out their knowledge in the following areas: journalism – videography – confidence.
Content
Emergency Media Training – You Can Get The Messages You Want in the Final Story
Conclusion
Additional Help – Come Back Here After Your Media Emergency is Over
Bonus Video
Bonus Books
Alright, letβs talk about this ‘Emergency Media Training: You Can Face a Reporter In 2 Hours’ course. As someone who’s navigated the sometimes-treacherous waters of tech PR and seen firsthand how crucial it is to get your message right when the cameras are rolling (or, more likely these days, when a journalist is pinging you on Slack), I was pretty intrigued. The promise of becoming media-ready in under two hours sounds almost too good to be true, especially when you’re used to the long slog of certification prep or diving deep into a new framework.
Overview
The core of this course is about rapid-fire preparation. Itβs not about becoming a seasoned news anchor; it’s about being able to competently handle an unexpected media inquiry with minimal notice. Think of it as a high-impact survival kit for when your product launches unexpectedly, there’s a security incident, or youβre suddenly thrust into the spotlight for a company announcement. The instructors aim to distill the essentials of media engagement into digestible, actionable steps. The focus is squarely on the “now what?” moment, and providing a clear roadmap to get you from zero to interview-ready, even if your experience with industry-standard tools extends to debugging complex systems rather than crafting snappy soundbites.
Prerequisites
Honestly, the only real prerequisite here is having a reason to talk to the media. You don’t need any prior media experience, and you certainly don’t need to be a public speaking guru. If you’re in a leadership role within a tech company, a product manager, a cybersecurity expert, or even a technical lead who might be called upon to explain something complex in simpler terms, this is relevant. Basic communication skills are a given, but they’re not looking for Leonardo DiCaprioβs acting chops here. Think of it like needing a working knowledge of Git before you can contribute to a large real-world project.
Skills & Tools
The skills youβll acquire are directly applicable to a high-pressure situation. Youβll learn to rapidly identify your core message, structure a response thatβs both informative and concise, and most importantly, how to avoid those awkward “uhms” and “ahs” that can derail an otherwise solid interview. They touch on visual presentation β which, in the tech world, often means looking less like you just pulled an all-nighter debugging and more like a professional. The “tools” are less about software and more about mental frameworks and mnemonic devices. It’s about developing a strategic approach to question answering, not mastering a new IDE.
Career Benefits & Job Roles
In the fast-paced tech industry, being able to communicate effectively to a wider audience is a massive differentiator. This course can directly contribute to your career growth, especially if you’re on a path towards leadership. Think about roles like Product Marketing Manager, Technical Evangelist, VP of Engineering, CTO, or even a Senior Developer who’s expected to represent their team’s work. Being the person who can confidently and clearly articulate a company’s position or a technical breakthrough can set you apart. It’s about making yourself more visible and valuable, moving from individual contributor to a more strategic player. This isn’t about learning to code a new app from scratch; it’s about enhancing your existing technical expertise with crucial communication abilities.
Pros
- Time Efficiency: The absolute biggest win is the speed. In a world where every minute counts, this course delivers tangible, actionable skills in an incredibly short timeframe. This is a stark contrast to the many months required for deep dives into complex subjects that might be part of certification prep.
- Practical Focus: It’s entirely focused on immediate application. You’re not wading through theory; you’re learning how to do something specific and urgent. This is the kind of training that feels like itβs built on real-world projects, not academic exercises.
- Demystifies Media: For many in tech, the media can seem like an alien force. This course breaks down the process and makes it feel manageable, even for those who typically shy away from public speaking or interviews.
Cons
My one honest critique is that while it promises to get you ready in 2 hours, itβs essential to understand that this is a foundational emergency preparedness course. It equips you to survive and communicate effectively in a crisis, but it won’t turn you into a seasoned spokesperson capable of navigating complex, multi-layered interviews or long-form documentaries. Think of it as getting your basic first aid certification; itβs essential for emergencies, but you’re not a trauma surgeon afterward. Continuous practice and potentially more in-depth training would be necessary for truly advanced media mastery. It’s the difference between mastering the command line for basic operations versus becoming an expert in system administration.