E-Commerce : The Essentials
E-Commerce : The Essentials

What you will learn

What is e-commerce?

Different business models

Analytics and measurements

Importance of digital marketing

Description

Welcome to our comprehensive e-commerce lecture series, designed for those seeking a concise yet insightful exploration of the fundamental concepts in e-commerce. Tailored for busy individuals, especially college students and marketing or business administration majors, this course offers a streamlined approach to grasp the essential elements of the ever-evolving e-commerce landscape.

Throughout this series, we delve into multiple critical concepts within the realm of e-commerce, providing a practical understanding without delving into unnecessary complexities and jargon. Whether you’re looking to enhance your knowledge for academic purposes or gain practical insights for a future career, this course ensures that you acquire a solid foundation in key e-commerce principles.


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From exploring the dynamics of online marketplaces to understanding customer behavior and the significance of user experience, each module is crafted to deliver maximum impact in minimal time. By sidestepping superfluous details, we focus on what truly matters, enabling you to navigate the core facets of e-commerce efficiently.

Embark on this educational journey to unlock the doors to e-commerce proficiency, arming yourself with essential knowledge that will undoubtedly prove valuable in the academic and professional arenas alike. Join us as we demystify e-commerce, making it accessible and applicable to your educational and career pursuits.

English
language

Content

Introduction to E-Commerce

Definition and Evolution of E-Commerce

Pros and Cons of E-Commerce

Advantages and Disadvantages of E-Commerce

Business Models

E-Commerce Business Models

Online Stores

Online Stores

Payment Gateways

Payment Gateways

Listing and Categorization

Listing and Categorization

Managing Inventory

Inventory management in e-commerce

Digital Marketing in E-commerce

Digital Marketing in E-commerce

CRM : Customer Relationship management

CRM : Customer Relationship management in E-commerce.

Legal and Ethical Considerations in E-commerce

Legal and Ethical Considerations in E-commerce

E-commerce Analytics and Metrics

E-commerce Analytics and Metrics

Scaling your business in E-commerce

Scaling your business in E-commerce