Create Your Launch Plan Tonight

What you will learn

• Understand what is involved in creating a successful crowdfunding campaign

• Identify which steps to prioritise in your campaign creation

• Highlight your specific campaign objectives

• Discover what to include and how to develop your own crowdfunding plan and timetable

• Learn how to structure your campaign story

• Pick up tips as to how to create your campaign video

• Read template emails used to launch a campaign

• Find out how to structure any campaign rewards

• See how it is an art to set your campaign goal

Description

Crowdfunding is the raising of small amounts of money from large numbers of people, the crowd.

It has raised billions of dollars and as an industry it is expected to grow to US$ 300 billion by 2030.

Last year there were over 6.4 million crowdfunding campaigns yet most failed to reach their target goal.

What causes some projects to fail and why do others exceed all expectations ?

Our team have spoken to hundreds of campaign creators and assisted many successful campaigns from launching new beer brands, creating hospitality facilities, bringing new products to market, attempting and beating a Guinness World Record, funding yoga and dance studios, helping an indoor snow centre get their first customers, scaling up a cookie company, buying a new forklift truck for a charity, creating environmentally friendly products to reduce plastic in our oceans to planting trees.


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We have used the hours and hours of experience to put together a practical course so you can learn in just one evening what is needed to set-up your campaign for success.

This course is designed so that you can get started today using our templates and suggested tools.

You should take this course if you don’t have much time and quickly want to understand how to create your crowdfunding plan and know where best to focus your precious time.

You can go through the course in a few hours and by the end be ready to use our templates to create your own project plan and time line.

English
language

Content

An Introduction to Crowdfunding

An Introduction to Crowdfunding
The Concept of Crowdfunding
The Main Types of Crowdfunding
Choosing a Platform
Crowdfunding Pitfalls
Are You Ready For Crowdfunding

Planning Your Campaign

Identify Your Objectives
Pre-Launch Checklist
Campaign Project Plan

Your Pre-Campaign Research

Market Need
Looking at Similar Campaigns
Customer Segmentation

Your Campaign Story and Campaign Page

Structure
Images and Graphics

Creating Your Video

The Importance Of A Video
Types of Video
Storyboarding and Structure

Your Reward Strategy and Campaign Target

Reward Price Points
Early Bird Special offers
Shipping Costs, Delivery, and Packaging
Art of Setting a Goal

Building Your Crowd

Day-One Supporters
Collecting E-Mail Addresses
Live Events
Finding Your Communities
Social Media

Launching Your Campaign

E-Mail Templates

During Your Campaign

Hitting Your Campaign Goal
Press Releases and Media
Campaign Updates

Delivery and the Wrap-up

Delivery
Communication
Customer Feedback
Brand Ambassadors